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Internet’s hottest stores coming to life in New York’s poshest mall

Hudson Yards recently unveiled its second floor offerings, dubbed the Floor of Discovery, at The Shops & Restaurants at Hudson Yards.

The Floor of Discovery will house a collection of first locations from digitally native brands and experiential shopping offerings from modern brands.

These offerings will open alongside the broader neighborhood on March 15, 2019.

Retailers coming to the Floor include: Mack Weldon’s first-ever store; Rhone’s first permanent store; Heidi Klein’s first U.S. store; M.Gemi’s first permanent store in New York City featuring community events and VIP appointment booking powered by Resy; Milk & Honey Babies (illustration top); MUJI, which will include a custom embroidery station and in-store coffee service; Stance; b8ta’s first in-line store in New York City; FRANKIE CoLAB’s first permanent flagship store in New York; a concept store from L’Oréal; UNIQLO; Lovepop; Madewell; BATCH and AG Jeans by Adriano Goldschmied.

L’Oreal concept store

Food and beverage offerings on this floor include a new concept from Citarella with dine-in services and expanded takeaway options; The Drug Store, a retail concept from DIRTY LEMON parent company Iris Nova, features a unique bar experience alongside a cashierless vending store; and Momofuku’s Fuku.

The Floor of Discovery will also be home to Snark Park, a permanent exhibition space from Snarkitecture featuring a rotating schedule of design environments.

Each Snark Park installation will be accompanied by a unique retail experience, including an exclusive partnership with KITH Treats, Snarkitecture-designed limited edition objects, as well as one-of-a-kind collaborations with brands from around the world.

“The addition of sought-after emerging brands and one-of-a-kind experiences round out our already exceptional collection of leading brands in every category from luxury to fast-fashion. A spirit of creativity unites the Floor of Discovery, from shopping to dining to Snark Park’s imaginative exhibitions,” said Related Companies Retail Specialist Esty Ottensoser.

“It reflects our passion for creating a destination that fosters retail innovation, offering our customers and retail partners opportunities to explore new products, services and technologies.”

The Shops & Restaurants, anchored by New York City’s first Neiman Marcus, comprise more than a mile of shopping and feature over 100 shops and restaurants.

Atrium View, The Shops & Restaurants at Hudson Yards (c) Related-Oxford

Many of these locations will be the first of their kind and encompass a wide range of unique offerings, from New York’s first Forty Five Ten boutique to the first international restaurant from rhubarb, London hospitality group. Visitors will have direct access to the High Line and an underground connection to the No. 7 Subway, making the Hudson Yards retail center one of the most connected shopping destinations in the city.

“At just over four years old, it’s incredible to see the growth our company has achieved in such a short amount of time, including the expansion of our offline retail efforts,” said Barbara Nealey, Director of Retail Operations for Rhone.

“While we have been testing out pop-up and short term retail for the last two years, we’re excited to partner with Hudson Yards to launch the first-ever permanent brick and mortar Rhone retail concept. Hudson Yards is a luxury property that offers an unparalleled experience, and we couldn’t think of a better home for the Rhone brand than in our backyard of New York City.”

“It is an honor for MUJI to be a part of the Hudson Yards development as a pioneering retail space in the Floor of Discovery,” noted MUJI USA President Toru Akita. “This store will not only be one of our largest in the U.S., but will feature some of our most engaging retail experiences – including our embroidery station, which allows customers to personalize their MUJI fabric products, and an in-store coffee service.”

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