Winick Realty Group announced the launch of its new Location Analytics Department, under the leadership of Kenneth Hochhauser, a veteran retail broker with a background in urban planning, economic development and Geographic Information Systems (GIS).
Employing GIS, the Winick Realty Group Location Analytics Department will provide tenants and landlords with a granular level understanding of consumption patterns, buying power and economic activity in a targeted trade area or marketplace.
“More so than ever before, retail real estate decision making is based on empirical evidence,” said Hochhauser. “We created this department to provide that data.”
Working alongside Hochhauser is Thomas MacDonald, who earned his GIS Certificate from Hunter College, as well as degrees in Economics and Applied Math from Stony Brook University and Queens College, respectively.
Hochhauser and MacDonald will use both public and private data sources to “create innovative ways to x-ray the marketplace.ˮ