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Deals & Dealmakers

Techies exit New York City for Industry City

Innovation company ?What If! is moving its New York office to Industry City, on the Brooklyn waterfront.

The global innovation company, headquartered in London with offices in San Francisco and Shanghai, has signed a long-term lease to move into 14,500 s/f in Building 3. ?What If! is currently located in the East Village at 137 2nd Avenue where they occupy the entire building.

“We believe that the move to Industry City will enable a great leap forward in our ability to provide breakthrough thinking for our clients,” said Bart Higgins, partner at ?What If!

“The power of connecting and collaborating with the network of cutting edge companies that make up Industry City’s tenant roster will supercharge our potential to generate disruptive ideas, experiment in real time, and accelerate innovation development timelines.”

Industry City (pictured top) has attracted a plethora or upstart companies. tenants include Motivate, the largest bike-sharing company in the US, which was recently purchased by Lyft; PillPack, an online pharmacy, which was recently acquired by Amazon; FilmRise, a film acquisition and distribution company; Call9, a telemedicine company and one of Brooklyn’s largest startups; and EnjoyTech, a retailer that provides free hand delivery from tech device experts to set up and install products.

Nicky Heryet of Avison Young, and Jonathan Schindler and Stuart Gilbert of Cushman & Wakefield represented ?What If! in the deal. Kathe Chase and David Young of Industry City represented the landlord in-house

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