Outdoor apparel maker Land’s End has just opened a pop-up shop at Broad Prince Realty’s 580 Broadway in SoHo.
The company, which sells clothes and footwear, took two floors and 8,000 s/f of space in the property. The location will contain a women’s cashmere bar, a men’s haberdashery shop, an one-site personalization shop and a social gathering space.
“Lands’ End’s latest retail initiative brings our family of brands together to offer a new shopping experience to our loyal customers who know us for our customer service, quality and timeless style,” said Lands’ End CEO Federica Marchionni. “In addition, we welcome new generations of fans to discover Lands’ End firsthand and see our array of new favorites, including Canvas by Lands’ End and Lands’ End Sport.”
The new pop-up store comes as Land’s End continues to expand its outreach to customers. Earlier this month, the company announced that it will start selling its products through online retailer Amazon.
The store, which will be open through the holiday season, will carry the brand’s latest collections such as Canvas by Land’s End and Land’s End Sport. It will close on February 15.