Luxury department store chain Nordstrom is partnering with
Extell Development Company to bring its wares into the homes of residents of
the world’s tallest apartment building.
The partnership will bring residents of Central Park Tower in-residence
access to Nordstrom beauty and spa services, personal stylists to handle
wardrobing in the home, advance access to new brands and collections, and
priority access to invite-only style events.
Other perks include guaranteed reservations or in-residence dining
for the six restaurants located within Nordstrom, which is situated at the base
of the 1,550 ft. tower where closings are set to get under by the end of this
year.
“The Nordstrom brand and collaboration will resonate with our buyers who are seeking a residence that is truly unlike any other,” said Joaquin F. Stearns, Senior Vice President, Development of Extell Development Company. “From your private living room to the world’s highest private residential club, we have carefully considered every element of your life at Central Park Tower and our partnership with Nordstrom is yet another point of distinction.”
“Central Park Tower
is providing residents with an impressive array of amenities, and we think our
Nordstrom flagship offerings will be right at the top of that list,” said Chris
Wanlass, Nordstrom Vice President and General Manager for New York City. “We
want residents to think of us as their fashion concierge. We will be offering
exclusive service experiences centered around styling, beauty and food.”
Located on West 57th Street, along the corridor known as
“Billionaires’ Row,” Central Park Tower sits atop Nordstrom’s largest
single-project investment in its more than 100-year history: its 320,000 s/f seven-story
retail store.
For the second quarter ended August 1, 2020, Nordstrom’s net
sales decreased 53 percent from last year, reflecting temporary store closures due
to COVID-19.
President and chief brand officer Pete Nordstrom said, “We’re
confident that we can improve sales trends in the second half of the year and
beyond. Our inventories are current and in-line, and we’re focused on
amplifying relevant categories, brands and trends to meet customers’ changing
preferences.”
The deal with Extell comes as Manhattan’s retail sector
continues to hemorrhage from the COVID onslaught and rents along the major shopping
corridors drop to their lowest level since 2011.
Among high profile casualties, Neiman Marcus scrapped its glitzy
Hudson Yards department store; Tommy Hilfiger shuttered its 22,000 s/f global
flagship at 681 Fifth Avenue; Ralph Lauren’s Polo flagship closed at 711 Fifth
Ave. and ; Henri Bendel closed nationwide.
In October, Extell tapped Corcoran Sunshine Marketing Group
(CSMG) to work with its in-house sales team to market Central Park Tower, where
apartments start at $6.5 million.
