Luxury department store chain Nordstrom is partnering with Extell Development Company to bring its wares into the homes of residents of the world’s tallest apartment building.
The partnership will bring residents of Central Park Tower in-residence access to Nordstrom beauty and spa services, personal stylists to handle wardrobing in the home, advance access to new brands and collections, and priority access to invite-only style events.
Other perks include guaranteed reservations or in-residence dining for the six restaurants located within Nordstrom, which is situated at the base of the 1,550 ft. tower where closings are set to get under by the end of this year.
“The Nordstrom brand and collaboration will resonate with our buyers who are seeking a residence that is truly unlike any other,” said Joaquin F. Stearns, Senior Vice President, Development of Extell Development Company. “From your private living room to the world’s highest private residential club, we have carefully considered every element of your life at Central Park Tower and our partnership with Nordstrom is yet another point of distinction.”
“Central Park Tower is providing residents with an impressive array of amenities, and we think our Nordstrom flagship offerings will be right at the top of that list,” said Chris Wanlass, Nordstrom Vice President and General Manager for New York City. “We want residents to think of us as their fashion concierge. We will be offering exclusive service experiences centered around styling, beauty and food.”
Located on West 57th Street, along the corridor known as “Billionaires’ Row,” Central Park Tower sits atop Nordstrom’s largest single-project investment in its more than 100-year history: its 320,000 s/f seven-story retail store.
For the second quarter ended August 1, 2020, Nordstrom’s net sales decreased 53 percent from last year, reflecting temporary store closures due to COVID-19.
President and chief brand officer Pete Nordstrom said, “We’re confident that we can improve sales trends in the second half of the year and beyond. Our inventories are current and in-line, and we’re focused on amplifying relevant categories, brands and trends to meet customers’ changing preferences.”
The deal with Extell comes as Manhattan’s retail sector continues to hemorrhage from the COVID onslaught and rents along the major shopping corridors drop to their lowest level since 2011.
Among high profile casualties, Neiman Marcus scrapped its glitzy Hudson Yards department store; Tommy Hilfiger shuttered its 22,000 s/f global flagship at 681 Fifth Avenue; Ralph Lauren’s Polo flagship closed at 711 Fifth Ave. and ; Henri Bendel closed nationwide.
In October, Extell tapped Corcoran Sunshine Marketing Group (CSMG) to work with its in-house sales team to market Central Park Tower, where apartments start at $6.5 million.