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MAPIC gets underway in Cannes

It’s a tough job, but someone has to go to Cannes and find out what’s in store for the retail market.

The 22nd edition of MAPIC- the global retail real estate market – just got underway at Palais des Festivals in Cannes, France.

Over 8,000 executives from 74 different countries are taking part in the two-day show where some of the leading players in the market will showcase and debate the newest trends in retail and some of the biggest issues facing the market right now.

Eastern Consolidated's James Famularo and Ravi Idnani in Cannes
Eastern Consolidated’s James Famularo and Ravi Idnani in Cannes

O2O – or online to offline –  is a catchphrase  this year. Cyril Grira, Industry Head Retail at Google, said, “Nowadays, the frontier between online and offline gets blurry: for instance, consumers search online before buying in store, or compare prices with their mobile in physical stores. Google is closely collaborating with retailers and partners around the globe to develop online to store and omnichannel retailing solutions.

“Together with Mapic, we share the common objective to promote a seamless shopping experience for customers in an omnichannel world.”

The conference will look at O2O from the US market perspective with speakers from  MARS, Deliveroo, T2 Tea, iP2Entertainment, IMAX, Bounce and others. Delegates from the globe’s biggest real estate firms will also be part of the discussion, taking part in a host of panels examining everything from millennial habits and retail technology to leisure shopping and the food and beverage evolution.

“In a new online world, experience is king and gastronomy will be the social glue that will hold retail spaces of the future together,”  Jonathan Doughty, Head of EMEA Foodservice Consulting for JLL.

RKF's Joshua Straussmoderating the panel addressing retail and tourism at MAPIC.
RKF’s Joshua Strauss moderating the panel addressing retail and tourism at MAPIC.

“The rise in online sales means that consumers are looking for leisure and culinary experiences from their shopping center visits as this is something that is still impossible to do online. Well-configured and complementary dining and drinking provision can add real diversity and vitality to major city markets worldwide, and can often boost consumers’ shopping experience and dwell time, as well as giving consumers a reason to keep coming back. This is only set to rise.”

Photos via MAPICWorld

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