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Luxury brand Vera Bradley opening flagship at 411 West Broadway in SoHo

Luxury luggage and handbag retailer Vera Bradley is opening a new flagship store at 411 West Broadway in SoHo.

Photo via Jungle Jim's International Market/ Flickr
Photo via Jungle Jim’s International Market/ Flickr

“We are thrilled to open our first Vera Bradley store in New York City,” said Robert Wallstrom, the company’s CEO. “We look forward to showcasing our iconic collections and signature in-store experience to both the local community and tourists. With its well-edited roster of fashion retailers, SoHo is an ideal flagship location. We hope our many loyal Vera Bradley customers will love the store and will engage in all that we have to offer.”

Vera Bradley, which is based in Fort Wayne, Indiana, sells handbags, luggages, eyewear jewelry and fragrances. According to its website, it has eight stores in New York State. The outlets are located in Huntington Station, Yonkers, Buffalo, Albany, Lake Grove, Garden City, Victor and Nanuet.

The new 2,700 s/f store, which will be located between Prince Street and Spring Street, will occupy two floors and will feature sketches from fashion illustrator Dallas Shaw. The new store replaces a Kate Spade pop-up shop. The fashion label vacated the building on May 31.

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