Star chef and restaurateur Charlie Palmer is scheduled to open Crimson & Rye in the northern lobby of the iconic Lipstick Building at 885 Third Avenue.
The approximately 2,500 s/f space will feature indoor seating to accommodate approximately 70 guests. In addition, there will be a wraparound covered sidewalk café underneath the building’s columns. The previous tenant was Sprig.
“To have a restaurant of this caliber again at the Lipstick Building is an indication of all we have accomplished since acquiring the property three years ago,” said Daniel Elsztain director of IRSA, a co-owner of the building with Marciano Investment Group. “From a global perspective, this building is the epitome of New York sophistication and its tenants, both corporate and retail, reflect that cachet.”
Representing the landlord for the transaction were Newmark Grubb Knight Frank’s Jeffrey Roseman, executive vice president, and Gerard Nocera, principal, Herald Square Properties, co-asset manager of the building.
Crimson & Rye is being designed to elicit a “cozy” ambiance with leather armchairs, antique rugs and burnished woods. The centerpiece will be a large oval bar with artisanal cocktails and bar service overseen by master mixologist Luis Mendez, formerly of the Mercer Kitchen. The menu, under the direction of former Metrazur executive chef Stefan Bahr, will include small plates, raw bar, charcuterie and cheeses, as well as main dining entrees.
With the newest tenant signed, retail space at the Lipstick Building is fully leased, which includes Wolfgang’s at 200 East 54th Street n the standalone section of the building.
The office space is more than 90 percent leased, with only two remaining full-floor availabilities, comprising the 17th floor with 19,270 square feet and the 28th floor with 13,200 square feet. In addition, two units of the Gensler pre-built space on the 19th floor are available, consisting of 3,864 square feet and 4,928 square feet.