Emirate chain planning big US roll-out
A Dubai-based fast-food chain is setting its sights on the U.S. retail market and expects to open 50 stores in New York City. Just Falafel, a middle-eastern “fast casual” restaurant chain based in Dubai, announced earlier this year that the company was planning a massive American rollout, having already sold nearly 120 franchises, according to the company. “Our goal is to become an authentic global aggregator of Mediterranean street food which fits with our brand’s core values of serving authentic, wholesome food with old-world flavors,” said a company spokesperson.




