Meadow Partners is set to launch a $15 million capital improvement plan at 211 East 43rd Street, a 210,000 s/f office property in Midtown East.
In a bid to update the building’s common areas and strategically attract new media and tech firms, the company has also tapped Newmark Grubb Knight Frank executive vice president and principal William Cohen and director David Emden as the exclusive leasing agents.
Starting in 2013, Cohen began executing a new leasing strategy for 211 East 43rd St. and secured seven transactions totaling nearly 60,000 s/f, prior to even listing the property on Costar.
New tenants include AWS Construction, Caliber Associates, the Costa Rican Mission to the United Nations, Reger Designs, Inc., Rennert International, the Republic of Mauritius Mission to the United Nations and Set Physical Therapy.
“We are staying away from high-traffic and transient tenants to create an intimate boutique office building at 211 East 43rd Street and going the extra mile to cater to tech, creative and media tenants, among others, by opening up the layouts, offering both built-to-suit and pre-built spaces, and upgrading the building’s connectivity,” said Cohen.
“211 East 43rd St. is also able to offer rents that are 15 to 20 percent more competitive than other properties in the Grand Central area.”