After a quarter century of leading Rubenstein Associates’ real estate PR practice, public relations executive Steve Solomon has launched his own boutique consulting firm.
The one-time Real Estate Weekly editor will run a specialized practice, known as Steve Solomon Inc., devoted exclusively to real estate and focusing heavily on corporate branding, media relations and creative PR strategies.
Solomon will continue to represent many of his longtime clients, including LeFrak, Cohen Brothers Realty Corporation, William Macklowe Company and The Naftali Group, in his new venture.
Perhaps best known for introducing SL Green Realty to the marketplace and developing the multi-faceted PR and corporate branding program that brought national attention to the Corcoran Group and helped Barbara Corcoran achieve wide recognition as an industry superstar, Solomon has put his creative stamp on the PR programs for a veritable “who’s who” among owner/developers, investors, service firms and trade organizations in the real estate industry.
Heading his own PR firm is not a new experience for Solomon, who led The Solomon Organization, a full-service agency, from 1971 to 1990. He was the editor of Real Estate Weekly in the early 60s and worked at Rubenstein as an associate between ’65 and ’69.