The Seamless of supermarkets has arrived in the Garment District.
Colliers just installed MaxDelivery in a 9,800 s/f space at 318 West 39th Street as part of a roll-out that will see the hybrid grocery store and delivery service spread out across Manhattan.
As Seamless and GrubHub deliver lunch to hungry New Yorkers, MaxDelivery drops off everything else with a one-hour delivery service for its range of more than 6,000 grocery, drugstore and office items through an online ordering system on its website, and downloadable application.
The new supermarket, which will also have a food and beverage café, will be located on the ground floor of the 12-story office building, located between 8th and 9th Avenues. The space was previously occupied by a dress store. Greg Gropper, of Newmark Grubb Knight Frank, represented the landlord, the Gural Family, in the transaction.
“The arrival of this hybrid supermarket chain in the Garment District is a new model for retail in New York City as technology continues to transform the industry,” said Scott Edlitz, a senior managing director at Colliers International, who represented MaxDelivery in the transaction.
“Many retailers are moving towards online platforms to stay competitive, but shoppers still find value and a sense of credibility that comes with mom and pop, brick-and-mortar stores. With a combination of the two, MaxDelivery maintains the appeal of a local business, while also offering customers the convenience of online service and delivery.”
This will be the Manhattan retailer’s second location, complementing its first at 51 White Street in TriBeCa.In addition to this new store, Edlitz is actively working with MaxDelivery to identify other retail locations throughout Manhattan.
The broker said he believes that retailers like MaxDelivery add value as an amenity to mixed-use buildings and are an ideal tenant for landlords looking to re-purpose existing spaces in growing neighborhoods.