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Deals & Dealmakers

School House marketing firm expands in Flatiron District

The Kaufman Organization  announced that creative marketing and brand strategy agency, School House, has signed a 3,000 s/f, five-year lease to expand its footprint at 20 West 22nd Street in Flatiron.

The New York-based firm, which specializes in brand development for clients primarily in the beauty and retail industries, is expanding its operation as the company continues to grow.

20 West 22nd Street

The new space on the seventh floor is double the size of its former space on the fifth floor, which School House is now vacating, in the same building. 

“From the beginning, we wanted to build a different kind of agency at School House, one grounded in honesty, creativity and partnership,” said Christopher Skinner, Founder and Principal of School House.

“We have found great value in calling the dynamic and historic Flatiron neighborhood our home and this location offers us convenient proximity to the key retail, fashion and lifestyle clients we serve. This new, larger space provides a comfortable, modern and flexible environment in which our growing team will feel right at home and one that allows us to effectively express our core brand identity.”


Founded in 2015, School House has near doubled in size, growing from three to now 18 team members. Some of the notable brands that the firm has worked with include Rihanna’s Fenty Beauty, Tata Harper, Dr. Dennis Gross, AHAVA, L’Occitane and Estee Lauder, to name a few.

Elliot Warren of The Kaufman Organization represented the tenant in the transaction while Robert Finkelstein represented the landlord, ABS Partners Real Estate, in-house. Asking rent in the transaction was $65-per-square-foot. School House took occupancy within the last month.

“I have been privileged to represent School House and service their office leasing needs since shortly after the firm launched,” said Warren. “The turnkey space at 20 West 22nd Street provides this fast growing agency an open layout with plenty of natural light streaming in through the large windows and scenic views of the Flatiron neighborhood.”

Erected in 1910, 20 West 22nd Street is a 17-story, 176,000 s/f brick office building situated just steps from theFlatiron Building. The property features four elevators, keycard access, a lobby attendant and onsite security. Tenants include Real Estate Weekly.

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