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Deals & Dealmakers

Restaurant stars strike deal for event space

Delancey Street Associates (DSA) has formalized a partnership with Make It Nice, the hospitality group from Eleven Madison Park co-owners Will Guidara and Daniel Humm, and the International Center of Photography (ICP) to host private events on the top two floors of ICP’s new home.

Located on Ludlow Street, the center is set to open in 2019 and will serve as the cultural anchor of Essex Crossing. Make It Nice’s collaboration with ICP marks their first off-site partnership.

“Will and Daniel are the best in the world at what they do and have always been huge supporters of the arts. Bringing them together with the world’s pre-eminent photography institution is a match made in heaven,” said Rohan Mehra, a Principal at the Prusik Group who is spearheading the food and retail components of Essex Crossing.

“This partnership will complement the over 100 local food market and art vendors we are bringing to The Market Line directly across the street.”

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