The Kaufman Organization announced that meal kit delivery service, Plated has signed a 23,000 s/f, full-floor lease at the firm’s Chelsea office building, 111 West 19th Street (111W19).
Due to rapid expansion and outgrowing their 11,000 s/f space at 22 West 19th Street, Plated is now relocating into an office space that spans an entire New York City block. Currently being custom designed by Kaufman to fit Plated’s needs, the third-floor space features a significant presence and oversized windows along 19th and 20th Street.
“We are thrilled that Plated, a fast-growing venture is continuing to build their brand at Kaufman’s buildings, since they represent the thriving and innovative type of tenant we envision for the re-branded building,” said Steven Kaufman, president of Kaufman. “Plated’s space at 111W19 features brand-new hardwood floors and bathrooms as well as impressive 15+ foot ceilings. The building recently underwent a $9 million capital improvements campaign involving renovated lobbies, entrances and elevator cabs, plus new water cooler tower.”
Since launching in 2012, Plated has set out to change the way America eats and to reconnect people to their food through providing well-curated, crowd-pleasing recipes that are easy and convenient to prepare. All of the meal kits serve two people at $12 per person and Plated also provides step-by-step cooking instructions printed on recipe cards.
Sam Stein and Yvonne Chang represented the landlord, 19th Street Associates in the transaction. Elliot Warren represented the tenant. Asking rent was in the high-60 to $80’s-per-square-foot and expected occupancy is Q2 2017.
The diverse roster of tenants at 111W19 includes LexisNexis-owned legal news service, Law360 and The Barbarian Group, an interactive marketing agency. The building offers top-line amenities that meet the technology, broadband and security needs of its tenants.