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Deals & Dealmakers

Nielson joins eBay, EMC at 675 Avenue of the Americas

Cushman & Wakefield announced that it secured a 16-year, 43,529 s/f lease for Nielsen at 675 Avenue of the Americas.

The global information and measurement company, headquartered at 85 Broad Street in Lower Manhattan, is expanding its New York City presence to Midtown South where it will occupy the partial 3rd and 4th floors, which are connected by an internal staircase.

“Ownership is excited to welcome Nielsen to its prestigious tenant roster. The firm embodies the type of company the landlord aims to attract to its properties,” said Ross Eisenberg, Associate Director at Cushman & Wakefield.

“The landlord’s commitment to providing its tenants with a best-in-class experience is reflected in the fact that with this lease, 675 Avenue of the Americas is 100 percent occupied.”

Nielsen’s Midtown South address has 10 ft. bay windows, 13 ft. foot ceilings, 20 ft. column spacing in the center plus access to an expansive roof deck.

Additionally, Nielsen will have the opportunity to establish a brand identity via lobby signage and a highly visible flag that hangs from the building’s exterior.

Along with Eisenberg, Cushman & Wakefield’s Stuart Romanoff, Vice Chairman; Lou D’Avanzo, Vice Chairman; Franklin Speyer, Vice Chairman and Amy Fox, Senior Director, represented the landlord, 675 Ownership LLC.

Paul Ippolito, Executive Vice President and Seth Weinstein, Vice Chairman at Newmark Grubb Knight Frank represented Nielsen. Asking rents were in the high $60’s per square foot.

Cushman & Wakefield has a long standing relationship with ownership, having secured a 35,000 s/f lease for eBay and a 35,000 s/f lease for EMC at 625 Avenue of the Americas in recent years.

675 Avenue of the Americas is a six-story property located between 21st and 22nd Streets in the Flatiron district.

Built between 1901 and 1902, the building was originally home to Adams Dry Goods, a department store. Ownership converted the property for office use in the 1980’s and has since attracted Mattel, Inc., and Weight Watchers; Trader Joe’s, Harmon and Michaels are the property’s retail tenants.

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