Lincoln Property Company (LPC), one of the largest full-service real estate firms in the United States – owning and managing over 400 million square feet of office space – has made a strategic investment in global workplace experience technology leader, Equiem.
Post-COVID, providing comprehensive digital experiences to occupiers in Class-A commercial buildings has become essential, with landlords placing a greater focus on tenant relationships, experience, communications and data.
Eric Roseman, Vice President, Innovation & Technology Ventures with LPC commented, “We see tenant engagement and in-building technology experience critical to the future of office.
“We have worked with many of the tenant engagement providers in the space and were most impressed and delighted with the Equiem experience. We’re excited to continue to expand our adoption of their platform. ”
Gabrielle McMillan, CEO and Co-Founder of Equiem said “We’re delighted that a group with the scale and operating expertise of Lincoln Property Company is now an investor in, and strategic partner of Equiem. We’re incredibly proud of the work we have done over the last 10 years to pioneer a shift in the way landlords and operators interact with and service their customers.
“It’s a complex mix to get it right, and as we transition into offering a broader workplace experience platform, having a strategic partner like LPC — who sees the value we can bring to their teams, tenants and partners — creates an exciting win-win.”
The LPC partnership comes off the back of strong growth for Equiem’s US business which reported 70 percent growth in contracted revenues last quarter.
McMillan, who is based in New York said, “North America is a critical market for Equiem and I’m really pleased with the strong team we’ve built here and the track record for execution we’ve developed.
“There is a lot of noise surrounding ‘real estate tech’ or ‘proptech’, but as landlords are making decisions about the right technology platforms and partners, they are looking to Equiem based on our deep understanding of real estate, global scale and the maturity and depth of our team and platform.”
Equiem is the largest global workplace experience platform company and in the USA the firm’s growing customer list includes LPC, Unico, Nuveen, Lionstone, Endeavour, Spear Street Capital, Pembroke, Adams & Co, Stockdale, Rising Realty and others with the platform live in over 100 large USA office towers and operations spanning 15 cities and 12 states.
LPC plans to bring Equiem as a unique solution to its various partnerships and services. Founded in 2011, Equiem operates in Australia, the USA, the UK, Ireland and Canada.
This partnership with LPC builds on momentum for Equiem globally, which last month announced the acquisition of Vicinitee and a partnership with British Land, the largest REIT in the UK.