1407 Broadway, a building in Times Square South undergoing a transformation with extensive building renovations and an image repositioning, has launched a contest inviting designers to create the ideal work environment — with the winner receiving $14,000.
The Lightstone Group, owners of the building, and its branding partner CO OP, launched the competition to foster an environment that sparks creativity and collaboration through the building’s new office spaces, amenities and creative tenant mix.
The “Space Forward: Ideas Competition” launching on April 2 via a new website www.1407bway.com/competition and digital media campaign, invites contestants to “Re-Imagine Their Workplace” at 1407 Broadway.
It is a “call to collaborate” and capture design ideas behind today’s ideal work environment and culture by the very people that will inhabit the workspace. The contest is open to anyone (not just designers) and invites innovative thinkers to re-imagine their workplace. The objective is to capture the trend of transformation in today’s work environments and culture.
A jury of industry thought-leaders in architecture, media, tech, fashion and branding include: Alex Iskold, Managing Director, TechStars NYC; Matthias Hollwich, founder of Architizer and professor at PennDesign; Glen Cummings, professor at Columbia’s Grad School of Architecture; Kyle Barker, Head of Architecture, WeWork.
Submissions are due by May 15, 2014 and the jury will announce the winner and runners-up on June 20, 2014 where the winner will be awarded $14,000. Three runners-up will each receive a cash prize of $3,000.
The 1.1 million-square-foot building, owned by The Lightstone Group in partnership with Lightstone Value Plus REIT, Inc. (LVPR), began the process of rebranding with the installation of a dramatic and visually eye-catching construction bridge enveloping the building — a 20+ foot high graphic of uniquely illustrated eyes and the tagline “LOOKING DIFFERENTLY.”
The goal is to reposition the building towards the technology, media and creative industries, which are currently experiencing explosive growth and moving north of Chelsea and the Flatiron markets.
CBRE Group, Inc. is the exclusive leasing agent for the building. Capital improvements to the building will be overseen by Fogarty Finger Architecture PLLC and will include upgrades to the infrastructure and systems along with renovations of the main lobby, floor-by-floor common areas and street level retail storefronts.
Enhanced technology systems such as telecommunications risers, high speed internet, and a transfer system for massive amounts of data will be installed.
The 13,000 s/f floor plates of The Tower (floors 23 – 42) and base floors ranging in size from 40,000 to 50,000 s/f will be built out to meet the unique needs of contemporary office tenants.