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Deals & Dealmakers

LEASES: Equinix signs in Midtown, Clarion and MHP signs tenants at 180 Maiden Lane


Equinix, a publicly traded corporation that provides high tech data centers, (formerly Nimbo Technologies), has signed a 4,698 s/f three-year lease in midtown occupying the entire sixth floor of 102 West. 38th Street. The Redwood City, California-based Equinix has sub-leased the space for their New York City office for the last three years from 50CAN, a nonprofit education advocacy group with offices in both New York and Washington D.C. Joshua Berger, managing director at Norman Bobrow & Company, represented Equinix, which purchased Nimbo Technologies last year. The asking rent is $46 psf. Jeff Buslik from Adams & Company represented the landlord, 38th & 6 Associates.

Clarion Partners and MHP Real Estate Services announced that they are welcoming three more new tenants to 180 Maiden Lane, the 1.2 million square foot tower that the joint venture is renovating to a market leading standard:
• JWE INC., an apparel company with three major distribution facilities headquartered in New York, was represented by Howard Rosenblum of The Kaufman Organization.
• Open Road Integrated Media is a publishing house that has published more than 10,000 ebooks and is currently representing over 2,000 authors. The firm was represented by Ben Fastenberg and Derrick Ades of CBRE.
• Fortis Property Group, LLC, a private real estate investment, operating, management and development company, was represented in-house.

EVO Real Estate Group, a member of NAI Global, negotiated an office lease for the New York Chapter of the National Academy of Television Arts and Sciences (NY NATAS) at 450 Seventh Avenue, Manhattan. NY NATAS relocated to the property from 1375 Broadway. The lease, encompassing 2,540 s/f has a term of seven years. Dana L. Moskowitz, president of EVO, represented the tenant. Barbara Raskob of Kaufman Management represented the landlord in the lease negotiations. The asking rent was $59 psf.

Long Island Industrial announced a new lease with Harvest Pride Feeds, which will occupy 3,041 s/f at 275 Marcus Boulevard in Hauppauge Industrial Park, located in Hauppauge, New York. Harvest Pride Feeds, a wholesale provider of quality horse, bird, dog, cat and small animal feeds, is relocating from another location in Hauppauge. Tommy Tsiolis, director of leasing for Long Island Industrial, represented the landlord, while Donna Leto of Brent Mako Real Estate represented Harvest Pride Feeds.

Hidrock Properties signed two leases totaling 7,060 s/f at 53 West 36th Street and 35 West 36th Street near Herald Square. The leases bring Hidrock’s portfolio of office properties to 98 percent occupied. Robert Kaplan, Hidrock’s Managing Director of Operations, represented the landlord in both transactions. Asking rent for both spaces was approximately $45 psf.
• Bon-Bini, an accessory company, signed a seven-year, 3,865 s/f lease at 53 West 36th Street. The landlord modified the existing buildout and the tenant will use the space as a showroom and office. David Menaged, Principal of Intrepid Real Estate Group, represented the tenant in the transaction.
• DCF Advertising, an advertising agency, signed a seven-year, 3,195 s/f renewal for their office space at 35 West 36th Street. Timothy Freydberg, Senior Associate at CBRE, represented the tenant in the transaction.

Marvin Hartman, executive vice president at Pliskin Realty & Development, brokered two leases on behalf of Advance Auto Parts (AAP), the largest aftermarket parts retailers in North America. The two new transactions included:
• A 10-year lease for a 7,166 s/f space located at 691-A Co-Op City Boulevard, Bronx, NY. The property is owned by Plaza Co-Op City, LLC, which was represented by Lisa Rosenschein.
• A 10-year lease for a 7,000 s/f space located at 3999 Albany Post Road, Hyde Park, NY. The property is owned by Hyde Park Mall, which was represented by Alyssa Azarian of Azarian Realty Group.
The Rockefeller Group’s New Jersey office is relocating to Headquarters Plaza in downtown Morristown, a 706,000-square-foot, Class A office. The commercial and residential real estate development company, will occupy 7,000 s/f on the 9th floor of the complex’s North Tower. Architecture firm Gensler led the redesign of The Rockefeller Group’s new office. Robert Donnelly, Jr., executive vice president of Cushman & Wakefield and exclusive leasing agent for Headquarters Plaza, represented The Rockefeller Group in the office relocation.

Cushman & Wakefield represented Vroom, the largest online pre-owned car retailer, in a new lease for its headquarters at 149 Fifth Avenue. Vroom, which enables online customers to find refurbished, pre-owned cars at no-haggle prices below market value, with free delivery to their doorsteps, will occupy 5,665 s/f on part of the fifth floor in the Flatiron District building. A Cushman & Wakefield team of Douglas Regal and Jamie Katcher, represented the tenant in the transaction. Jason Greenstein of Newmark Grubb Knight Frank represented the landlord.



Somerset Development announced new lease agreements with two multinational office users at Bell Works in Holmdel, N.J. The two-million-square-foot building, formerly the historic headquarters of Bell Labs, is currently undergoing an approximately $200 million adaptive reuse redevelopment designed to transform the facility into a dynamic mixed-use center.
• Spirent Communications, an international telecommunications company, signed a lease for 17,000 s/f at Bell Works. Garibaldi Group, Bell Works’ exclusive office leasing agency, represented the owner. Cresa represented Spirent Communications.
• Suttons International, an international logistics company, will occupy 5,000 s/f. The Garibaldi Group represented the owner and also represented Suttons International in the lease.



Choyce Peterson, Inc announced the completion of lease renewal negotiations on behalf of Ridgefield Capital Asset Management (RCAM) at 38C Grove Street in Ridgefield, CT. Principal John Hannigan represented Ridgefield Capital in their initial move to this location in 2010, and then again for this 6,000 s/f lease renewal. Meredith Siburn, director at Cushman & Wakefield, represented the landlord, DOSO Realty LLC, in the transaction.

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