Real Estate Weekly
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JEMB close to filling revived Herald Square retail corner

12,000 s/f of space is still available.
12,000 s/f of space is still available.

Verizon Wireless has leased 4,500 s/f for their new Manhattan flagship store on the ground floor of JEMB Realty’s revitalized Herald Center, a 10-story, 250,000 s/f retail and office property at the southwest corner of 34th Street and Broadway.

Bobby Dweck represented JEMB Realty in the lease, while Robert Gibson of JLL and Tom Citron of Newmark Grubb Knight Frank Realty (both formerly of Cushman & Wakefield) represented Verizon Wireless.

“In less than three years since JEMB unveiled plans to completely renovate and reconfigure the asset, we have moved ASA College into the upper floors, creating a new 160,000 s/f campus with its own entrance,ˮ said Dweck.

“We leased 63,000 s/f of prime ground floor space to fashion retailer H&M in August, and filled the remaining ground floor space with this new lease to Verizon Wireless.

“That leaves just 12,000 s/f of lower level retail space remaining at Herald Center, which we will bring to market in the spring. JEMB has changed the face of the Herald Square retail corridor and delivered what the retail market was demanding.”

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