Empire State Realty Trust will relocate the Empire State Building’s Observatory entrance from 5th Avenue to 34th Street, between 5th and 6th Avenue, a move which will enhance the Observatory visitors’ experience, improve foot traffic for the building’s 34th Street retail storefronts and improve the commercial office tenant experience.
“With the relocation of the Observatory entrance, our 34th Street shops will see more than 4 million annual shoppers, comprised of international and domestic tourists, passing by their front doors, in addition to the nearly 100 million pedestrians that already walk along the 34th Street corridor between 5th and 7th Avenues annually. We recently began marketing one of the most exciting retail offerings in Manhattan, with a combination of the Empire State Building’s iconic brand recognition, vast exposure to a massive worldwide audience, phenomenal pedestrian counts, access to over 10,000 office tenant employees and the incredible retail density of 34th Street,” said Thomas P. Durels of ESRT.
The building’s office tenants and their visitors will have improved access to its Fifth Avenue lobby as the Observatory entrance relocation will reduce main lobby foot traffic by more than 4 million visitors annually.
