Celebrity jeweler Maria Tash will open her new global headquarters in a Soho office being designed to look and feel like a hotel.
K Property Group and Intercontinental Real Estate Corporation have combined 30 and 32 Howard Street in Soho to create 2 Crosby Street, a six-story office and retail property.
They tapped the Spector Group along with HBA Architecture & Interior Design to create what they’re calling HOWARDXCROSBY, pre-built suites with a design inspiration that mirrors the conveniences and finishes more often found in boutique hotels and luxury condominiums.
“Like our historic corner building, the Maria Tash brand mixes edgy street style with an aura of luxury and exclusivity. It’s a perfect match,” said Peter Palandjian, chairman and CEO of Intercontinental.
Maria Tash has signed a 16,910 s/f lease spanning three full floors at HOWARDXCROSBY, where menswear brand Rick Owens has also leased the entire 7,500 s/f third floor for its U.S. headquarters.
Rick Owens previously occupied a 3,750 s/f on the fifth floor and the retail space at 30 Howard before ownership launched its repositioning.
According to the owners, only 3,906 s/f of office space is still available for lease on the the building’s second floor along with 2,500 s/f of ground-floor retail space. The retail space is column-free with 16 ft. ceilings and a 25 ft. wide façade, as well as a 2,000-s/f lower level.
When construction is complete, the retail will contain 7,500 rentable square feet and 170 ft. of wraparound window frontage, which is considered a rarity in Soho.
With stores in London, Dublin, Rome and Dubai, Maria Tash boasts a roster of celebrity clients that includes Gwyneth Paltrow, Rihanna, Scarlett Johansson, Katy Perry, Zoe Kravitz, Charlize Theron, Beyoncé, and Uma Thurman.
Her new Soho neighbors include Roman and Williams Guild, Agnès B, Opening Ceremony, Nike Lab, Sleepy Jones, Stadium Goods and the 11 Howard Street Hotel.
“Fueled by the cache of its celebrity clientele, Maria Tash has grown into a global brand and needed a home for its sales, marketing, customer service, and general office operations,” said Greg Kraut, Managing Partner of KPG.
“We’re thrilled that this cult-adored brand recognized the benefits of locating in Manhattan’s top retail neighborhood, in a building that will combine the gorgeous bones of these pre-war structures with the modern conveniences and infrastructure found in new construction.”
Maria Tash was represented by David Stockel and Joseph DeRosa at CBRE while building ownership was represented by David Malawer at Newmark Knight Frank.