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Deals & Dealmakers Office Market

CBRE launches its own flexible, co-working brand

CBRE Group has launched Hana, a new service offering designed to help institutional property owners meet the rapidly growing demand for flexible office space solutions.

Hana’s core offering is called Hana Team, which provides private office suites that meet the needs of large corporate users of office space.

Hana Team combines the benefits of flexible space with the amenities, technology, space design, and control over branding and culture that sophisticated corporations require. Each Hana facility will also feature two other integral offerings, Hana Meet and Hana Share.

Hana Meet provides conference room and event space that can be rented on an hourly, daily or weekly basis. Hana Share provides traditional co-working space in which users share services, amenities and technology in a communal setting.

Hana will partner with institutional property investors who want to meet the growing demand for flexible office space.

Hana will design, build and operate the facilities and services, and will participate in the financial success of each Hana facility.

BOB SULENTIC

“The way space is being used is evolving rapidly. Companies want the flexibility to adjust their occupancy to meet changing business needs and a better workplace experience to attract and retain top talent,” said Bob Sulentic, CBRE’s president and chief executive officer.

“Hana is perfectly suited to meet these needs. Reflecting this, we have already generated significant interest from building owners who are looking for a trusted partner to help deliver flexible space offerings, and have a robust deal pipeline.”
Hana will leverage CBRE 360, a mobile app that allow users to locate colleagues and navigate the workplace, reserve workspaces, access food and beverage services as well as basic building and concierge services, among many other activities.

Hana will operate as a wholly-owned subsidiary of CBRE and, beginning in 2019, will be the third component of CBRE’s Real Estate Investments business – along with investment management (CBRE Global Investors) and development services (Trammell Crow Company).

The Hana team is led by Andrew Kupiec, chief executive officer of Hana, who joined CBRE from Zipcar in 2017, and Scott Marshall, Hana’s president and chief development officer, who previously led CBRE’s investor leasing service line in the Americas.

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