Sitt puts on his poker face for retail roulette
By Liana GreyDeveloper Joe Sitt compares site selection to spinning a roulette wheel. “If opportunity isn’t there, I move on,” he told an audience of brokers and landlords, who gathered in a vacant storefront at 1095 Sixth Avenue to hear the latest market trends. A year and a half ago, Sitt took a gamble on London and purchased Burlington Arcade, a historic shopping center, when the price seemed right. “Suddenly, London became very expensive,” he said during the annual Bisnow Retail Summit last Thursday. So Sitt moved on to 693 Fifth Avenue in New York, which he also believed to be undervalued at the time, and is now active in San Francisco, Chicago, and Dallas.

