The Durst Organization has signed KiDS Creative, LLC to a 15-year, 34,775 s/f, full-floor lease on the 87th floor of One World Trade Center.
Headed by founder and chief creative director Pascal Dangin, KiDS provides advertising and branding services to companies such as Balenciaga, Alexander McQueen and Alexander Wang, Lancôme and RCA.
The floor will also occupy the photography and film departments of Dangin’s post-production house, Box, including a state-of-the-art theater for private screenings.
Eric Engelhardt, director of One World Trade Center Leasing at The Durst Organization, said: “KiDS’ 87th-floor setting will be a highly coveted work environment that combines unmatched views with highly flexible and adaptive space.
“The agency’s tower floor tenancy serves as an ideal complement to Condé Nast. We expect to sign more leases with companies in the creative, media and tech world.”
“Pascal Dangin instantly recognized the value of 360-degree views witnessed through floor-to-ceiling glass,” said Tara Stacom, executive vice chairman of Cushman & Wakefield. “He knew this extraordinary light would elevate his team’s creative spirit and productivity. KiDS focused exclusively on the 87th floor, among the world’s highest office spaces.
“Mr. Dangin also recognized that this internationally recognized business address enhances KiDS’ own brand before global customers,” she said. “KiDS and Condé Nast form a critical mass of media and creative energy, and are ideally suited for Downtown’s vibrant, 24/7 community.”
With the closing of this tower floor transaction, the three-million-square-foot office tower is now 56 percent leased. Tower floors occupy the 64th through 90th floors.
International publishing giant Condé Nast, the property’s anchor tenant, is undertaking interior construction for nearly 1.2 million square feet between the 20th and 44th floors. The space will serve as the company’s global headquarters.
One World Trade Center will mark its official opening toward the end of this year when KiDS and Condé Nast begin to move their personnel into the building.
China Center New York LLC, a division of Vantone Industrial Co., Ltd., holds a 202,732 s/f lease and will occupy the entire 65th through 69th floors, as well as a portion of the 64th floor.
Other tenants include the U.S. General Services Administration – leasing 272,995 s/f between floors 50 through 55 – and Legends Hospitality Group, which will operate the property’s 75,000 s/f Observatory set to open in 2015.
Durst is conducting the building’s global marketing campaign in conjunction with Cushman & Wakefield, whose leasing team is led by Stacom and includes Alan Stein, James Searl and Justin Royce, along with Jodi Pulice of JRT Realty.