By Sabina Mollot
Shake Shack will soon
be opening its 34th location in the city, having signed a 2,000 s/f, 15-year
lease for a Midtown West location on the ground floor of 1700 Broadway.
Along with the usual items on the menu such as the ShackBurger, crinkle-cut fries and shakes, the
burger chain said it would also be offering a selection of frozen custard
concretes in collaboration with local food purveyors.
Since the original Shake Shack stand opened in Madison Square
Park in 2004, the company has expanded to more than 230 locations, including 70
in other countries including London, Hong Kong, Istanbul, Dubai, Philippines,
Singapore, Mexico, Tokyo, Moscow and Seoul.
Cushman & Wakefield’s Steven Soutendijk, Kenji
Ota and Neil Seth represented the landlord, Rockpoint Group,
in the Midtown West lease. Matthew Chmielecki and Preston Cannon from
CBRE represented the Shake Shack.
“The retail space at the corner of 53rd Street and Seventh
Avenue will give Shake Shack tremendous presence, visibility and outdoor
seating,” said Soutendijk. “With significant foot traffic from nearby office
workers, tourists and residents, this location will be an unparalleled
activation of vacant retail space and a previously-underutilized plaza area.”
The last tenant to
inhabit the space in the building was Coffee Bean & Tea Leaf. The building
is also home to CBS Corporation, Gensler, and the Cardiovascular Research
Foundation.
Meanwhile, the property is also undergoing some renovations,
including the opening of a 10,000 s/f amenity space designed by Fogarty Finger
Architects. The “1700 Broadway Club” will feature a 2,200 s/f outdoor space on
the 12th floor terrace. The club will feature a bar, a lounge area, and a
variety of meeting and event spaces including a “Lifestyle Lab quiet workspace.”
The club will be available to building tenants who sign up for a membership. Rockpoint and Rockhill Management, an affiliate of the owner,
are also working with Fogarty Finger on a new lobby and have recently completed
three floors of prebuilt office space with availabilities ranging from 6,500 to
13,500 s/f.
