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Renaissance hosts broker party as industry adjusts to COVID

Renaissance Properties drew a masked crowd to the unveiling of its recently renovated historic commercial space, 632 Broadway, also known as 166 Crosby Street in Noho.

The event showcased the building’s renovations for business owners looking for  workspace post COVID-19 and was one of the first broker events held since the onset of the coronavirus.

Kenneth Fishel, president, and Bradley Fishel, vice president of Renaissance Properties, hosted the exclusive brokers event on the rooftop of the building where Renaissance just signed a deal with HealthQuarters for 14,000 s/f of ground floor retail space.

Bradley Fishel, Kenneth Fishel

The wellness company is partnering with Mount Sinai Health System to create multiple locations throughout New York to expand access to health care services.

Its New York City flagship comes after blogging platform Tumblr leased offices in the building just before the start of the pandemic. Investment firm Serengeti Asset Management signed a lease over the summer and an unnamed fashion model and influencer also leased office space in the building, according to the Fishels.

The landmarked Classical Revival loft building was designed by Robert Maynicke and built in 1897. Originally used for mercantile purposes, including garment manufacturing, it later housed an automat, and most recently big box retail.

It is now home to the health and wellness center, as well as various tech and finance businesses.

Elie Reese, Robyn Reese, Darell Handler

Kenneth Fishel partially attributes the building’s success to its windows. Each floor of the 12-story tower features dozens of large, wood-framed windows, each of which functions, allowing tenants to fill their space with fresh air. The building even retains its original airshaft, which funnels fresh air into lower floors that have less of a breeze.

To prevent crowds from forming in the building’s historic lobby – which won a preservation award for a careful renovation that book-matched the original marble and restored the handmade ceramic mosaic floor – Renaissance Properties is creating a second lobby entrance. The new, larger lobby address at 166 Crosby Street will allow workers to more easily maintain social distancing by entering the building from a less crowded side street. The building also features a new bicycle room to encourage safe and environmentally friendly commuting.

Photos by Matteo Prandoni/BFA.com

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