A 10,000 s/f food hall is coming to 230 Park Avenue, according to an announcement today from Monday Properties and Invesco.
Urban Space, the group behind the pop-up food markets Mad. Sq. Eats, Broadway Bites and Dekalb Market, plans to fill the Beaux Arts space atop Grand Central Terminal space with a modern food hall featuring between 20 and 30 regional chefs and food makers, according to the landlords. The space has sidewalk frontage on East 45th Street and Vanderbilt Avenue.
Urban Space also also runs the Union Square and Columbus Circle Holiday Markets and is the American arm of Urban Space Management, a UK company that has led the food-based re-use of many London landmarks including Old Spitalfields Market, Borough Market, and Chelsea Market. It is currently working to save the historic Smithfield Meat Market.
“We want to combine the feeling of the traditional food hall with the tremendous food entrepreneurship and inventiveness in New York today,” Eldon Scott, president of Urban Space, said in the announcement. “Our UK office has been a prime retail renovator in London for over 40 years, consistently working to uphold high standards of urban development by conserving heritage buildings and creating vibrant new places.”
Urban Space was represented in the lease negotiations by Amira Yunis and Ben Daniels of CBRE. Jordan Berger, Monday Properties’ director of leasing, represented the building owner along with the Cushman & Wakefield retail team of David Green, Steven Soutendijk and Christopher Schwart.
230 Park Avenue is a 34-story landmark tower between East 45th and East 46th Streets.
