The brokerage formed by the merger or The Developers Group and The Real Estate Group in 2009 is rebranding itself withe a new name – the more consumer-friendly MNS, which stands for ‘marketing and sales.’
And while its name is getting smaller, the brokerage is growing and will open its second Manhattan office at 189 Eighth Avenue in Chelsea on June 1.
The expansion will bring the three-office brokerage to a sales force of over 125 agents focusing on new developments, resales and rentals. The company’s third office is located on Bedford Avenue in Williamsburg, Brooklyn.
“We decided to create a unified brand name that really represents what we are best known for,” said Andrew Barrocas, CEO of MNS.
Highlyann Krasnow, executive vice president of the firm added, “Considering how quickly we’ve integrated and grown into a dynamic, singular organization, we felt it was time to simplify things and no longer burden our customers and clients with the initials of our two founding companies.”
MNS currently represents over $1 billion in exclusive listings comprising over 1,000 apartment units in Manhattan, Brooklyn and Queens.
The firm is reporting remarkable sales activity at the city’s two largest condominium communities – The Edge in Williamsburg and One Brooklyn Bridge Park in Brooklyn Heights.
According to Krasnow, who is also the director of sales at both these projects,
“Sales at The Edge this year have averaged better than an apartment a day (over 100 in the first quarter), and over 180 condo units have sold at One Brooklyn Bridge Park in the past 15 months.”
MNS is also instituting VOW, or Virtual Office Web site, which will enable customers and agents to search all of the industry’s listings provided directly by REBNY.