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Princeton University taps C&W to sell mixed-use development site

Cushman & Wakefield announced today that the real estate services firm has been retained by Princeton University to arrange for the sale of the Princeton Nurseries development site.

Located within the Princeton Forrestal Center, the site totals 271 acres and represents the last large development parcel in its Corporate Office and Research Complex.

A Cushman & Wakefield team of Brian Whitmer, Andrew Merin, David Bernhaut, Gary Gabriel, Mark Weiss and Ryan Dowd will be leading marketing efforts on behalf of the University. Debra Tantleff of TANTUM Real Estate is working with the team in an entitlement advisory role.

“We are excited to be working with Princeton University to find a development partner for this once-in-a-generation opportunity,” said Whitmer. “The 271-acre Princeton Nurseries site has been primed to integrate a mix of best-in-class residential, retail, office and hospitality uses into an area that is highly regarded as one of the region’s major economic hubs.”

“We look forward to finding a first-class developer to help sustain Princeton Forrestal Center as one of the nation’s leading University affiliated research centers,” said KyuJung Whang, Vice President for Facilities, Princeton University. “The development of the Princeton Nurseries will strengthen our longstanding partnership with the Plainsboro and South Brunswick communities.”

Situated on approximately 109 acres in Plainsboro Township and 162 acres in South Brunswick Township, the site has received General Development Plan approvals, allowing for residential, retail, office and hospitality uses into a planned mixed-use live, work, stay and play environment situated along US Route 1.

“It has been a pleasure working with Princeton University to create a vision for the Nurseries site that will enhance the property and benefit the residents of Plainsboro,” added Peter Cantu, Mayor, Plainsboro Township. “We are looking forward to seeing this project come to fruition.”

The Plainsboro General Development Plan was approved in September 2020 and allows for a high degree of development variability and optionality, consisting of approvals for 605,000 square feet of non-residential, including up to 310,000 square feet of retail, up to 220,000 square feet of office and research and a 125-key hotel, as well as up to 950 residential units with a mix of unit types, including townhomes, condo apartments, rental apartments, manor homes and single-family.

The South Brunswick General Development Plan that was put in place in July 2004 allows for up to 1,800,000 square feet of non-residential development, including but not limited to a 300-key full-service hotel, executive and corporate offices, laboratories, high-tech and science assembly and production and health maintenance.

Princeton Nurseries is well suited for a variety of future uses given the area’s dense, affluent demographics and large base of life sciences and blue-chip corporate employment. Centrally located between New York City and Philadelphia, the site is situated in a premier suburban community that offers convenient highway access, proximity to major universities, a highly educated labor pool, extensive area amenities and a diverse housing base.

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