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Deals & Dealmakers

Midwood Investment & Development and EJS Group Announce 150 East 78th Street is 100% Sold

Midwood Investment & Development and EJS Group today announced the total sellout for 150 East 78th Street, a new Upper East Side luxury residential development featuring architecture by award-winning firm Robert A.M. Stern Architects and interiors by AD100 interior designer Robert Couturier. One of Manhattan’s top agents, Alexa Lambert of Compass Development Marketing Group, exclusively handled sales and marketing. Located on the corner of Lexington Avenue and East 78th Street, the 16-story building features 25 residences and multiple levels of carefully curated amenities.

150 East 78th Street recently signed a contract for Duplex Penthouse 11B, a five-bedroom and five-bathroom residence, which was listed for $16,950,000. The home was the last available residence in the building, so its sale heralds 150 East 78th Street being 100% sold. In addition, an over $33,000,000 residence just closed, it is a combined unit of the top two penthouse floors of the building. In addition, the popular French patisserie Angelina Paris signed a lease to open a new location, its second in Manhattan, at the base of the building.

“Midwood Investment & Development and EJS Group are proud to have worked alongside the stellar design team to bring 150 East 78th Street to the Upper East Side and offer truly special homes,” said John Usdan, CEO of Midwood Investment & Development. “Compass Development Marketing Group’s Alexa Lambert drove sales of this stunning development with her experience and market expertise and we are thrilled at the building being completely sold.”

150 East 78th is a thoughtfully designed boutique building by Robert A.M. Stern Architects, known for the architecture of Manhattan’s most successful residential buildings, including 15 Central Park West, 220 Central Park South and 70 Vestry. The building’s stately facade features distinctive handset Indiana limestone, patterned brick, and ornamental metalwork. Inspired by the neighborhood, Robert A.M. Stern Architects designed an exterior steeped in New York City Classicism. The 16-story building’s overall aesthetic is refined and distinguished, highlighted by arched windows, limestone pilasters, and rich green metal and glass conservatories. The canopied entrance, located on 78th Street, fits in beautifully with the neighboring townhomes and tree lined streets.

“Midwood and EJS Group together have made 150 East 78th Street a destination address on the Upper East Side. The project exemplifies world-class design and has resulted in a truly unique boutique residential and commercial offering,” said Ted Segal, Founder & President of EJS Group.

The building’s timeless architecture is married perfectly to the interiors’ prewar sensibility and the Parisian flair of AD100 Hall of Fame designer Robert Couturier. Homes range from three-to-five bedrooms, consisting of half-floor, full-floor, and duplex residences, each with direct elevator access. The homes feature serene and light-filled primary bedrooms, spacious eat-in kitchens designed by Couturier in collaboration with Christopher Peacock, gracious great rooms perfectly suited for entertaining and an abundance of natural light. The penthouses also include custom fireplaces and large terraces, offering multiple exposures of Central Park, the East River, Midtown, and the Upper East Side.

150 East 78th Street residents enter the building through a stunning hexagonal shaped residential lobby that evokes a grand style through a hand-finished gold leaf ceiling, decorative plaster crown, thoughtful metalwork and antique finishes. The building also features a curated suite of amenities and services. The Parlor features a billiards table and on-suite catering kitchens for private gatherings. The Athletic Club includes a regulation squash court and regulation-height retractable basketball hoop, state-of-the-art fitness center, private training studio, and multi-sport simulator. The rooftop features a landscaped terrace with seating and dining areas, including a firepit and grill. Additional amenities include a children’s art and activity room, a pet bathing station, bike storage, cold storage, commercial washers and dryers and a 24-hour concierge.

“In addition to the residential sell-out, we’ve seen great success with commercial leases at the building as well with the recent signing of Angelina Paris in the base,” said Ron Bondy, EVP of Leasing, Midwood Investment & Development. “Angelina Paris perfectly fits into the fabric of this neighborhood and the building with its elevated store design and celebrated food and beverage offerings.”

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