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Deals & Dealmakers

Allure 258 Surges to 75% Leased in East Orange, NJ

Allure 258, the new lifestyle-driven rental building that has boosted the residential appeal and popularity of a fast-growing neighborhood in East Orange, NJ with bold architectural design, inspired amenities and compelling price points, continues to attract residents from throughout the region, with 75% of the building’s 213 expansive residences now leased.

Located at 258 S. Harrison Street near NJ TRANSIT’s Brick Church Train Station, the visually-captivating 18-story high-rise features a collection of well-appointed studios, one- and two-bedroom apartments with floor-to-ceiling windows and available outdoor terraces maximizing natural light and eye-catching views of the Manhattan skyline. A full suite of indoor and outdoor amenities, including 24-hour concierge, a rooftop resident’s lounge, outdoor landscaped Skydeck, and onsite enclosed parking, enhance resident lifestyles.

Monthly rents currently start from $1850, with one month free offered for a limited time.  Immediate occupancy is available.   

Developed by Newark-based Blackstone 360 (B360), Allure 258 represents the crown jewel of the developer’s decade-plus effort to elevate a swath of South Harrison Street with new modern, mixed-use developments that have attracted diverse groups of people and added to the vitality and sustainability of the neighborhood. With five amenity-rich buildings now completed, B360 has introduced approximately 900 new residences to the area, infusing a once-overlooked section of town with a melting pot of both local and new residents who want a lifestyle that aligns with their personal and professional aspirations. 

“In many ways, Allure 258 is the capstone of what we’ve created here along South Harrison Street,” said S. Airaj Hasan, President and CEO of B360.  “This is truly a Class A residential property in terms of quality, design, amenity programming and services, all near mass transit.  We’re thrilled that it has resonated with residents who can live in more high-profile locations and have chosen to do so here.”

Modern Living Spaces

Designed by INOA Architecture, Allure 258’s 18-story glass-clad façade amplifies the neighborhood’s expanding canvas of new modern buildings.  Inside, bright and airy living spaces feature bold, industrial-luxe design, full-size, stainless-steel appliances, in-unit washer and dryer, quartz countertops, porcelain tile, brushed oak hardwood flooring, and tinted, black glass cabinetry.

Hotel-Inspired Amenities, Inside and Out

B360 shaped Allure 258’s lifestyle experience with a robust offering of indoor and outdoor amenities that includes an attended lobby, 24-hour concierge, state-of-the-art fitness center, package room, party room which can be reserved for private gatherings, a conference room, work-from-home spaces, and a rooftop lounge. An expansive landscaped roof deck provides coveted outdoor space with multiple seating areas and panoramic vistas.  Residents will also appreciate the building’s secure onsite covered parking garage and shuttle service to Newark Penn Station.

“Allure 258 was the logical next step for this neighborhood and our commitment to the area,” said Alina Zafar, Director of Marketing and Corporate Relations for B360. “Each new luxury property we introduced provided more evidence that we could build a strong, culturally diverse, highly educated, and professionally successful resident base here.  Allure 258, our largest offering to date, has achieved more of the same.”

Commuter Convenience

Allure 258 is located along the bustling corridor of S. Harrison Street at the cross-section of East Orange and South Orange and within proximity to major highways like I-280 and the Garden State Parkway. Ideally situated just 12 miles from New York City, residents enjoy convenient mass transit options, with NJ TRANSIT’s Brick Church Train Station just a 15-minute walk from the building providing direct service to Penn Station along the Morris and Essex Line. 

For more information on Allure 258 and to schedule a private appointment to tour the building’s model homes and amenities, please call 973-583-3300 or visit  The building is located at 258 South Harrison Street, East Orange, NJ 07018.

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