Real Estate Weekly
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Midtown skyscraper set to be a Monet maker

Right next to the iconic Seagram Building in Midtown, a new building is trying to carve out a name for itself in a neighborhood filled with skyscrapers and offices.

To contrast the Seagram Building’s somber bronze and glass exteriors, developers RFR Realty and Vanke sought to design a structure with a lighter, almost translucent color palette.

Their bright 63-story building at 100 East 53rd Street houses 94 apartments with one- to four-bedroom setups. The building saw its first move-ins in January with 44 sales already closing at an average $6,838,181 psf.

“As the Seagram Building is one of the most iconic properties in New York City, RFR wanted to create a contrast to the landmarked bronze Mies van der Rohe curtainwall by using a beautiful undulating white glass skin,” said James Cox, one of that Compass sales agents for 100 East 53rd.


The Foster + Partners-designed tower starts off on a 10-story base where most of the loft residences are located. The building then continues up with tower units in the middle 25 floors, with two units per floor.

For those seeking more privacy, 100 East 53rd Street also offers 10 full-floor units, where the elevators will run express to the tenant’s home, and a more than 6,000 s/f duplex penthouse.

The tower residences start at $2.125 million while the lofts start at $3.885 million.

The expansive units can accommodate any type of interior design, but the loft residences were designed with displaying art collections in mind.

The art-gallery-like setup of the 15 loft residences is open plan with simple concrete interiors so that those looking to feature their art collection have plenty of space to work with.

The units are also furnished with customizable integrated ceiling reveals to better light the art collections.
RFR’s Aby Rosen, an avid art collector, has also contributed pieces from his own private collection in one of the model apartments set up like a gallery.

“RFR created these spacious loft-like residences for buyers who are looking for great entertainment space and want to show their art collection,” Cox said. “The apartments have polished concrete floors, ribbed concrete ceilings and exposed structural concrete walls — a perfect backdrop for hanging art and sculpture.”












The residences also are equipped with key fob entry, heated floors, washer and dryer, and a four-pipe HVAC system where residents can have heat on in one room with air conditioning on in the other.

The kitchens are equally expansive and fitted with stainless steel appliances. Some of the units are outfitted with an island, wine coolers and cooling drawers, but all offer enough room for hosting events and entertaining.

For tenants who aren’t interested in cooking, 100 East 53rd Street will be anchored by two restaurants whose leases were signed by the late Michelin-starred French chef Joël Robuchon. The restaurants, expected to open in the spring, will now be run by Michelin-starred chef Alain Verzeroli who worked under Robuchon for more than two decades.

The ground level restaurant will feature a vegetarian menu that highlights seasonal and local produce while the second-floor restaurant will be based on a fusion of French and Japanese cuisine. Residents will get preferred access and in-home dining options from both restaurants.

Walking past the lobby and its bronze fireplace, the amenities

continue towards the third and fourth floors. The amenity landing features a custom Italian chandelier and leads to a quiet space and resident’s library with leather sofas and bronze coffee tables designed by William T. Georgis.

A 60-foot pool is lined with black granite and a bamboo garden and is surrounded by glass walls. Residents looking for a more intense workout can use the gym space instead that has rooms for cardio, weight lifting, Pilates, yoga.

The building also offers spaces for that post-workout relaxation like a sauna, steam room and spa treatment areas. Residents also get access to the British luxury concierge service ,Quintessentially Lifestyle.

“With these stunning amenities designed by Foster + Partners and William T. Georgis, residents of One Hundred East Fifty Third Street won’t ever need to leave the building,” said Leonard Steinberg, who is leading the sales at 100 East 53rd. “But when they do, they will be happy to have the finest art, culture and cuisine right at their doorstep.”

While the Midtown area is mostly known for its office space and hotels, the developers are hoping that 100 East 53rd Street will be the residential offering that ties the neighborhood together.

“We are offering the best of Midtown Manhattan with sparkling urban views, top-of-the-line finishes and amenities, and an architecturally rich location,” Steinberg said. “And we’re doing it at very competitive pricing compared to other new construction towers next door on Billionaire’s Row.”

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