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Deals & Dealmakers

Luxury cake truck launches in New York City

Lady M Cake Boutique has partnered with Baccarat for its first luxury cake truck in California with 3D artist Kurt Wenner.

The five-year partnership will launch the cake truck in New York City at the Baccarat Boutique on Madison Avenue, and travel across the country before commencing operation in California.

Set to start serving August 2019 in Northern California, the 28-foot multi-functional luxury cake truck will journey throughout California greeting new and existing clients of both brands with a unique cake experience.

“Baccarat is thrilled to be partnering with Lady M on this new and innovative collaboration. We are proud of the work we have done together to create this memorable experience for our customers. Our partnership reinforces the Baccarat message of enjoying beautiful things every day. We are excited to share delicious cakes on beautiful Baccarat. Everything tastes better on Baccarat,” said Jim Shreve, President and CEO of Baccarat North America.

From the sidewalk, pedestrians and guests will experience the Kurt Wenner 3D, life-sized rendering of the cake truck that will be affixed to the boutique’s glass façade. Inside, guests will meander through the boutique surrounded by Lady M cakes. Guests will be greeted with a glass of champagne as they approach a service window.

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