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Retail

Kids store here to stay

Himmel & Meringoff announced it has signed a long-term lease with a children’s apparel retailer following a successful four-month ‘pop up’ experiment at 1114 First Avenue.

Hartstrings, a subsidiary of the Parigi Group, a children’s branded apparel company, has entered into a 10-year lease for its first Manhattan store in the 5,500 s/f retail space at H+M’s eight-story property.

1114 First Ave.
1114 First Ave.

Hartstrings was drawn to the location because of its proximity to Bed Bath & Beyond, which just completed a renovation of its store to include Buy Buy Baby.

“Our property is situated directly across the street from BBB’s big box, which draws traffic to the area,” said Leslie Himmel, principal, who added that Hartstrings was able to confirm during the pop-up phase, that BBB attracts potential customers to the area.

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