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Kellogg’s opens cereal restaurant at 1600 Broadway in Times Square

Cereal giant Kellogg’s opened its first ever permanent cafe at 1600 Broadway on July 4.

The café will serve dishes featuring Kellogg’s cereals combined with unique ingredients, all served with a side of fun. Kellogg’s NYC will be a destination that reminds guests of home and drives new curiosity around the cereal bowl.

Kellogg’s has partnered with some of the most exciting names in food – including Anthony Rudolf and Sandra Di Capua of Journee and formerly of Thomas Keller Restaurant Group and Eleven Madison Park respectively.

Award-winning chef Christina Tosi was also brought on board to develop some of the café’s menu items, proving that a few innovative ingredients, such as lime zest, marshmallows and blueberry jam, can go a long way when it comes to brightening a bowl of cereal.

“Kellogg’s NYC will remind families how fun and delicious cereal is, especially when elevated with creative ingredients,” said Rudolf. “We’ll give guests a chance to experience cereal, something they’ve been connected to their entire lives, in a completely new way.”

“I’ve been a cereal lover since I was a kid,” said Tosi. “I believe in the excitement a bowl of cereal can bring any time of the day and I’m so excited to bring back a household staple in a fun, creative way!”

The café will have dine in or carry out options and there are plans to launch a delivery service later in the year.

Mark Tergesen and Jennifer Bernstein of ABS Partners Real Estate represented Kellogs in the 1,600 s/f lease while Fred Rosenberg of Sherwood Equities represented the landlord in-house. Asking rent in the deal was $450 psf.

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