Cereal giant Kellogg’s opened its first ever permanent cafe at 1600 Broadway on July 4.
The café will serve dishes featuring Kellogg’s cereals combined with unique ingredients, all served with a side of fun. Kellogg’s NYC will be a destination that reminds guests of home and drives new curiosity around the cereal bowl.
Kellogg’s has partnered with some of the most exciting names in food – including Anthony Rudolf and Sandra Di Capua of Journee and formerly of Thomas Keller Restaurant Group and Eleven Madison Park respectively.
Award-winning chef Christina Tosi was also brought on board to develop some of the café’s menu items, proving that a few innovative ingredients, such as lime zest, marshmallows and blueberry jam, can go a long way when it comes to brightening a bowl of cereal.
“Kellogg’s NYC will remind families how fun and delicious cereal is, especially when elevated with creative ingredients,” said Rudolf. “We’ll give guests a chance to experience cereal, something they’ve been connected to their entire lives, in a completely new way.”
“I’ve been a cereal lover since I was a kid,” said Tosi. “I believe in the excitement a bowl of cereal can bring any time of the day and I’m so excited to bring back a household staple in a fun, creative way!”
The café will have dine in or carry out options and there are plans to launch a delivery service later in the year.
Mark Tergesen and Jennifer Bernstein of ABS Partners Real Estate represented Kellogs in the 1,600 s/f lease while Fred Rosenberg of Sherwood Equities represented the landlord in-house. Asking rent in the deal was $450 psf.