Greenlane Holdings, one of the largest global sellers of cannabis accessories, CBD and liquid nicotine products, has struck a tenant representation agreement with Jamestown for the strategic North American expansion of its Higher Standards stores.
Higher Standards opened its first flagship store at NChelsea Market (formerly owned by Jamestown) in December 2017, followed by a second flagship store at Jamestown’s Ponce City Market in Atlanta in March 2019.
A first-of-its-kind concept shop, Higher Standards is a contemporary take on a luxury smoke shop offering a curated product selection, featuring premium smoking accessories and lifestyle goods from Greenlane’s proprietary house brands.
Greenlane and Jamestown collaborated on the site location, design and development of the flagship Higher Standards stores in New York City and Atlanta.
The new partnership will drive further strategic expansion of the Higher Standards retail concept in key North American markets.
Greenlane expects to have four Higher Standards stores operational in North America by year-end, with plans for continued domestic and international expansion.
“We are excited to have partnered with Higher Standards to incubate and accelerate their movement into the direct retail business,” said Michael Phillips, president of Jamestown.
“Jamestown is now partnering with them in a tenant advisory capacity to help them expand their retail footprint.”
Sasha Kadey, Chief Marketing Officer of Greenlane and Co-Founder of Higher Standards, added, “The flagship Higher Standards stores have performed exceptionally well as consumers have embraced our immersive shopping experience and curated selection of premium smoking accessories, bespoke products, and mainstay lifestyle goods.
“With Jamestown’s proven track record of investing in strong retail markets across the country, we are poised for accelerated, strategic growth leveraging our data-driven learnings from our flagship stores combined with Jamestown’s expertise, to determine the next markets for our Higher Standards stores.”
