Hines, the international real estate firm, has launched Hines² (Hines Squared), a tenant amenity, property management and services offering.
The platform will focus on enterprise clients and deliver workplace environments in Hines buildings, which will be known as The Square.
Hines² is launching immediately at 717 Texas, a 33-story Class A office tower in Houston; and The Kearns Building, a 10-story, 167,000-square-foot office building in Salt Lake City.
Industrious, the largest premium flexible workspace provider in the U.S., was selected as an operating partner.
Industrious will operate both Hines² spaces with future projects across the Hines portfolio already in the pipeline.
Hines is also pursuing opportunities with its other preferred partner, Convene, which will operate sites that include full-service meeting and event management.
Hines President and CEO Jeff Hines, commented, “Hines is a premium service provider with a deep focus on providing the highest level of customer service and a genuine care for our tenants and their interests. Given the breadth and quality of our global portfolio and operating platform, Hines has the potential to be a leading provider in this space.”
Hines collaborated with Fifth Wall, the venture capital firm, to “define and evaluate the evolution of the burgeoning flexible workspace landscape in a first-of-its-kind RFP process,” which led to the selection of Industrious and Convene as operating partners.
Industrious will operate The Square, a physical location within Hines² properties offering flexible office options, meeting and event services, food and beverage, collaborative zones and community programming.
Hines is in the process of expanding the offering to markets including New York City.