By Jordana Marks
Three years after returning to his roots at The Marketing Directors, Andy Gerringer says he’s right where he’s supposed to be.
“I am so grateful to work in a field that I am passionate about, and share it with smart, wonderful people along the way,” said Gerringer.
“The Marketing Directors was a place that helped me grow and learn, and so when the opportunity presented itself, I was excited to return. It’s exactly where I want to be in my career.”
To many in the business, it was a surprise when Gerringer left Douglas Elliman to become the managing director of new business at The Marketing Directors.
He had spent 19 years at Elliman building its Development Marketing Group and creating a specialist team that worked with developers from the very earliest stages of apartment design and planning, through marketing and sales.
During his tenure, he marketed and consulted on more than 250 new developments worth over $11 billion and fused his sharp business sense and encyclopedic knowledge of the real estate market to become one of the most respected professionals in the business.
He said his ascension within the industry’s ranks over those years was the result of a solid foundation built after he first joined the Marketing Directors back in 1982.
“When I started at The Marketing Directors, I was on the front lines hearing directly from prospective buyer or renters what they wanted in a home,” said Gerringer.
“Having first-hand knowledge of what people are looking for — location, square footage, amenities, and layouts — is priceless, and we are able to share this information with the developers we work with, and add value to our interactions with clients.”
The Marketing Directors, founded by its CEO Adrienne Albert in 1980, was one of the first companies to begin the marketing of new residential properties in New York City.
Today, headed by Albert and president Jacqueline Urgo, its portfolio consists of a condominiums and rental buildings in New Jersey, Long Island, and Staten Island, as well as Manhattan, for clients such as Kushner Real Estate Group, Jonathan Rose Companies, Starwood Capital, and the Trump Organization.
“I had so many great learning experiences while forming the Development Marketing Group for Elliman,ˮ said Gerringer. “I found that while I was there, I often drew on my strong foundation fostered during my tenure at The Marketing Directors — a place that triggered a whole new level of creativity in me.
“It’s a great feeling to give your input on something that will contribute to the community, then turn around and watch it rent or sell to a person who will really enjoy it and appreciate your hard work.”
On a daily basis, he stays plugged into the current news within the real estate industry by staying in close contact with the friends, clients, and mentors he has made over the years, and fostering new relationships.
Projects he’s working on right now include 22 Thames Street, a development by Fisher Brothers and The Witkoff Group; LCOR’s 250 N. 10th Street in Brooklyn; 1500 Harbor Boulevard in Weehawken, New Jersey, and Taconic Partners 525 West 52nd Street.
He said the best part about working with The Marketing Directors is being able to work in the real estate field amongst his clients and co-workers that he has known for many years.
Having graduated from the NYU Real Estate Master’s Program with a concentration in Investment & Development, Gerringer’s knowledge of all facets of a real estate transaction has made him an invaluable resource to both his developer clients and The Marketing Directors.
In addition to collaborating with developers on their projects, he offers consulting services to private equity firms, banks, and other financial institutions that have ownership stakes in condominium projects.
Gerringer is a licensed real estate broker in New York, and a member of the Institute of Residential Marketing (MIRM).
He received his bachelor’s degree in marketing from Northeastern University, and a master’s degree in real estate from New York University.
His hobbies include kayaking and paddle boarding on the Long Island Sound, and playing lots and lots of tennis.