JLL has completed a new transaction for ad management firm CafeMedia at 1411 Broadway with building owner Ivanhoe Cambridge. The leading digital media company inked a lease for 25,261 s/f at the 1.13 million-s/f office building.
The tenant, CafeMedia, was represented by Alexander Chudnoff, vice chairman; Dan Turkewitz, managing director; and Kip Orban, vice president, all with JLL. Ivanhoé Cambridge was represented by Paul Amrich and Neil King, vice chairmen, and Emily Jones, executive vice president, with CBRE Group Inc.
CafeMedia signed a 10-year lease for 25,261 s/f of office space and will occupy the entire 27th floor at 1411 Broadway, which is located between West 39th and West 40th streets in Midtown. The digital media company is relocating from 417 Fifth Avenue.
The 40-story 1411 Broadway was designed by Irwin Salmon Chanin and constructed in 1970. Ownership completed a major redevelopment of the building’s lobby and plaza in 2016. The second phase of the property’s redevelopment will consist of the replacement of the windows on all floors of the building.
Occupying a full block, the office tower features direct access to the Times Square subway station.
The World Apparel Center is situated west of Bryant Park and south of Times Square, in an area that is increasingly popular with office tenants seeking amenities and proximity to transportation.