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Deals & Dealmakers

BROMLEY COMPANIES WELCOMES LEADING REAL ESTATE FIRM GREYSTAR TO THE LOFT AT MIDTOWN TAMPA

Bromley Companies, developer of a diversified national portfolio, today announced that Greystar Real Estate Partners, LLC (“Greystar”), a global leader in the investment, development, and management of high-quality real estate, including rental housing, logistics, and life sciences, has signed on for a 6,150 square feet lease at The Loft at Midtown Tampa. 

This lease marks a major milestone as The Loft is now fully leased and Midtown Tampa has reached 98% leasing status across all 200,000 square feet of total existing office space in the development. The Loft opened in January 2021 with a roster of top-tier tenants within the real estate sector, including Gresham Smith, Compass, and Kast. 

Cushman & Wakefield represented both sides in the lease transaction. 

“Since the opening of The Loft at Midtown Tampa in January 2021, we have received incredible feedback and interest from the market and are thrilled to have met the milestone of a 100% leased building,” said Nicholas Haines, CEO of Bromley Companies. “The continued success and momentum of the Midtown Tampa development is indicative of the belief in life-work-play environments, and it is exciting to be at the forefront of this shift. We look forward to welcoming our newest tenant, Greystar, to The Loft.” 

The Loft at Midtown Tampa prioritizes health and wellness of its tenants with innovative features such as touch-free features, a design with physical distancing in mind and access to tenant-exclusive outdoor spacing. The building is also in the process of receiving Fitwel Certification.

With contiguous office space up to 49,327 square feet, tenants enjoy 15-foot ceilings, valet drop-off, ample covered parking, sweeping views of Downtown Tampa, and the highly popular Midtown Commons Plaza. The three-story, mixed-use building also features ground-floor retail and creative, boutique-style office space on the second and third floors. 

Greystar manages Novel Midtown, the luxury multifamily residential building in Midtown Tampa with 390 units ranging from studios to three-bedrooms, developed by Bromley. Among the thoughtfully curated amenity roster is a resort style saltwater pool, 2-story transitional club room with co-working stations, a fully equipped fitness center, and many more. The upscale apartments are built above a flagship Whole Foods and 185,000 of retail space including REI, Sephora, Shake Shack, True Foods Kitchen.

“We are no strangers to the incredible Midtown Tampa development. As managers of Novel Midtown, we have seen the immense growth and success of this development, and we look forward as we continue to grow our partnership with Bromley,” said Lewis Stoneburner, Managing Director of FL Development and Construction at Greystar. “The Loft represents the best-in-class office space the Tampa market has to offer, and its top-tier roster of tenants – all within the real estate community – proves that. We couldn’t be more excited to make Midtown Tampa our official home for our Tampa employees.”

In addition to The Loft at Midtown Tampa, Bromley Companies recently formed a fully financed joint venture with Highwoods Properties Inc. for Midtown East, the newest Class A office building within the development. Designed by global architecture firm Rule Joy Trammell + Rubio, the project will be 18 floors with 430,000 square-feet and is expected to be complete by 2025. Upon completion of Midtown East, Bromley and Highwoods will jointly own 134,000 square feet, consisting of five floors of office (floors 10 through 15) and ground level retail. The remaining 11 floors of Midtown East will serve as the future headquarters of Tampa Electric and Peoples Gas. 

Comprised of roughly 23 acres, the $1-billion Midtown Tampa development created a new residential and commercial district within the city of Tampa. The development is master planned for over 700,000 square feet of office space, 390 rental apartments, 225 hotel rooms, and 185,000 square feet of retail space. Midtown Tampa also encompasses a Midtown Commons public space, a dog park and a 3-acre lake and recreational trail open to the public. Within the completely walkable neighborhood, guests, residents and tenants enjoy top national retailers and restaurants including REI, Sephora, Shake Shack, True Foods Kitchen, and Whole Foods, among others.

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