Bell Works, the Eero Saarinen-designed former Bell Labs campus and the country’s first ‘metroburb’ – a self-contained metropolis in Suburbia – today announced the signing of six new tenant office leases and nine office renewals for a total of 74,474 square feet, officially marking the mixed-use campus 95% leased.
A testament to the metroburb’s unique ability to create one-of-a-kind workplaces that foster collaboration, creativity and inspiration, the 15 companies will join an evolving ecosystem of high-quality office tenants in addition to its retail, food and beverage, and entertainment-based offerings. The leases span both traditional office and Bell Works’ pre-built, Ready-To-Wear (RTW) designer office suites that feature unique, custom designs that are immediately ready to occupy and offer flexible, short-term leasing options.
“If 2022 has shown us anything, it’s that companies are committed to the post-pandemic ‘office of the future’,” said Ralph Zucker, President of Inspired by Somerset Development, the developer behind Bell Works New Jersey. “Key decision-makers at businesses ranging from large enterprises to startups are seeking highly-amenitized, and purposefully-designed spaces that cater to their evolving needs. Our Ready-To-Wear spaces are designed with the priorities of modern companies in mind with both short- and long-term leases. Whether it’s a result of Bell Works’ singular energy, idyllic setting, or diverse roster of both office and retail tenants, people are placing their bets on the metroburb and we cannot build these spaces fast enough. We anticipate this momentum will only grow stronger throughout 2023.”
Newly signed office tenants include:
- Florio Perrucci, a full-service law firm with offices strategically located throughout New Jersey, Pennsylvania and New York, leased 1,005 square feet of RTW space.
- Sia Partners, a next-generation management consulting firm and pioneer of Consulting 4.0, leased 1,122 square feet of RTW space.
- Docupace, a leading digital operations technology provider that simplifies how wealth management firms process and digitize key business functions, leased 3,292 square feet of RTW space.
- Data Pros, a Microsoft Managed Service Provider helping small businesses adopt cloud technologies, leased 1,189 square feet of RTW space.
- Goldstone Realty, a modern real estate company servicing clients in residential and commercial real estate, leased 1,656 square feet of RTW space.
- Vydia, an end-to-end music technology platform and services company that provides labels and music entrepreneurs with the infrastructure and tools to power their business, leased an additional 2,887 square feet of RTW space.
Tenant office renewals include:
- Quest Group, an executive search solutions firm, renewed 520 square feet of RTW space.
- Prospect Capital Restaurants LLC, the fastest growing restaurant investment group in New Jersey with 60+ locations, 1000+ hardworking team members, and 10,000+ customers served daily, renewed 1,580 square feet of RTW space.
- Two River Technologies Group LLC, an IT support firm focusing on helping businesses save time and money on IT services, renewed 1,483 square feet of RTW space.
- Smith Eibeler LLC, a law firm that fights for New Jersey employees’ right to a discrimination free workplace, renewed 1,478 square feet of RTW space.
- Comcast (EffectTV), the advertising sales division of Comcast Cable that helps local, regional and national advertisers use the best of digital with the power of TV to grow their business, renewed 6,098 square feet of traditional office space.
- Garmany of Red Bank, a corporate office location for the refined clothing store offering designer brands, shoes and accessories for men and women, renewed 1,254 square feet of RTW of space.
- Cisco, the worldwide leader in technology that powers the Internet, renewed 48,888 square feet of traditional office space.
- Bridge Technology Partners, an information technology services company specializing in talent acquisition for both consulting and employment initiatives, renewed 478 square feet of RTW space.
- The DiGregorio Group, a financial advisory practice of Ameriprise Financial Services, LLC, renewed 1,544 square feet of RTW space.
Momentum at CoLab, the official coworking membership experience at Bell Works NJ offering a range of flexible workspaces such as shared and dedicated desks, private executive offices and team suites, continued to rise in 2022 with all 66 private offices leased and 66 of its 68 dedicated desks leased. A total of 140 active companies utilize the metroburb’s flexible workspaces at CoLab, with a headcount of over 400 individuals. Over 110 individuals are currently on the waitlist for its private offices as of December 31, 2022.
“Nearly three years since the onset of the Covid-19 pandemic, co-working and flexible workspaces remain highly sought after by both individual employees and companies as hybrid work models increasingly become the norm,” said Sean Donohue, managing director of CoLab at Bell Works New Jersey. “Even after we expanded CoLab in 2020 to nearly six times the size of our original space, it hasn’t been enough to keep up with the growing demand for our expertly designed, turnkey spaces. As interest continues to rise in 2023, we’ll be identifying new ways to meet those demands and we’re excited for what’s in store.”
In 2022, Bell Works signed two new retail leases and one expansion for a total of 3,757 square feet. The new tenants include Floafers, a designer, marketer, and producer of innovative foam footwear for men, women, and children that leased 800 square feet; and Enchanted Blossoms, a local family-run, sustainable flower shop that leased 886 square feet. Fitness Factory Health Clubs, a rapidly growing brand of high-end health and wellness clubs across New York and New Jersey, leased an additional 2,071 square feet.
Bell Works’ Creative Director, Paola Zamudio and her team at NPZ studio+, curated the interior design for the Ready-To-Wear workspaces.
Jeff Garibaldi, President at The Garibaldi Group; Tara Keating, Vice President at The Garibaldi Group; and Lindsey Florio, Broker Support Analyst at The Garibaldi Group, represented Bell Works New Jersey in all office transactions. Sean Pyle, Vice President at Sabre; and Justin Korinis, President at Sabre, represented Bell Works New Jersey in all retail transactions.
For office leasing inquiries at Bell Works New Jersey please contact The Garibaldi Group at (973) 507-0316 or florio@garibaldi.com. For retail leasing inquiries at Bell Works New Jersey please contact Sabre at 908-670-8372 or pyle@sabre.life. To learn more about Bell Works New Jersey, visit https://bell.works/new-jersey.
