The party is about to get started at SJP Properties’ 11 Times Square after a third eatery inked a deal for the last remaining retail space at the base of the gleaming tower.
Señor Frog’s, a Mexican-themed grill infamous for its drinking games, has leased 21,000 s/f at the base of 11 Times Square, the franchise confirmed today.
“We’re very excited about coming to New York,” said David Krouham, CEO of Señor Frog’s. “We can’t wait to open.”
Brokerage SCG Retail said Señor Frog’s will occupy 3,000 s/f on the ground floor with the remaining space on the lower level. The lease was signed on February 11 and Señor Frog’s will open in the fall.
Jordan Cohn and Bruce Shepard, of SCG Retail, represented Señor Frog’s on the deal. “Señor Frog’s has a great presence throughout Mexico and the Caribbean as well as outposts in Las Vegas and Orlando,” said Cohn.
“Now visitors to New York City can get a taste of their great Margaritas,” added Shepard. “It’s a perfect fit for Times Square.”
Eleven Times Square is a state-of-the-art mixed-use tower built by SJP Properties at the corner of 42nd and 8th. Señor Frog’s entrance will be on the 42nd side of Eleven Times Square, next to the subway station and directly across from BB Kings. RKF represented the landlord in the retail lease.
Senor Frog’s joins several other themed restaurants to open in Times Square recently, including the new Jekyll and Hyde and Guy’s America,n both on 44th Street, as well as Bucca di Beppo on 45th.
Another themed restaurant is planned for 11 Times Square. The Global Food International Corporation, a Russia-based restaurant company, leased 25,000 s/f in the building last spring. A Colliers International team comprised of James Emden, Robert Koslow and Dmitry Levkov represented GFIC.
Off The Wall Frozen Yogurt will fill in the remaining 2,500 s/f on the ground floor off the lobby at the northeast corner of 41st Street.
RKF vice president Joshua Strauss and director Zach Winkler represented Off The Wall Frozen Yogurt and the landlord in that deal.
SCG Retail is working on finding other US locations for Señor Frogs.
Jeff Schotz, executive vice president of leasing and marketing for SJP Properties, said, “We’re very excited to welcome Senor Frog’s to 11 Times Square. We are confident that the establishment will benefit from Times Square’s unrivaled status as the world’s leading tourist and business center, as well as this building’s prime location and access to transportation.”
