Rubenstein Partners’ 25 Kent, Brooklyn’s newest mixed-use office and light manufacturing building, today announced it signed a 12-year, 7,120-square-foot lease with multifunctional fashion and lifestyle brand, Kith at 25 Kent Avenue in Williamsburg. The space at 25 Kent to serve as the brand’s Williamsburg retail outpost and feature a Kith Treats cereal bar.
“Kith as a brand embodies the nature of Brooklyn’s ever-growing creative community and fits in seamlessly with the burgeoning scene of artistry and innovation in the Williamsburg neighborhood,” said Joe Zuber, Regional Director – NY Metro & New England at Rubenstein Partners. “We are proud to continue growing our partnership with Kith and to serve as the home of the iconic brand’s first Williamsburg retail location.”
Kith’s 25 Kent storefront will include the full range of the brand’s premium products, inclusive of apparel, footwear, accessories and lifestyle offerings for men, women and children. Additionally, the location will house the brand’s in-house cereal bar concept, Kith Treats. Currently available in nine out of twelve Kith locations worldwide, Kith Treats offers a variety of dairy and non-dairy frozen foods, desserts and pastries, alongside a wide selection of cereals and additional mix-ins.
Kith was one of the first luxury fashion and lifestyle brands to relocate from Manhattan to Brooklyn in an effort to maintain Brooklyn’s historic role as home to the garment industry. First joining the 25 Kent community in 2019, Kith relocated from their previous Soho location to a 57,679-square-foot maker space at 25 Kent.
Developed as a partnership between Rubenstein Partners and Heritage Equity Partners, 25 Kent is ideally located in a neighborhood that is young, vibrant and filled with entrepreneurs, artists and artisans. The building occupies a full block bounded by Wythe and Kent Avenues and North 12th and North 13th Streets, directly across the street from Bushwick Inlet Park, the city’s newest waterfront park, recently opened to the neighborhood.
A product of collaboration between design architect Hollwich Kushner (HWKN) and design development architect Gensler, this newly completed eight-story, 500,000-square-foot commercial office building is the first of its type erected in North Williamsburg in more than 40 years. It’s conceived to be a hub of innovation in which the tech, creative, design, production and light manufacturing industries can collaborate and grow together.
