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Deals & Dealmakers

VaynerMedia signs 43,000 s/f lease at Related’s The Point in LIC

Related Companies announced that digital agency VaynerMedia will locate its new studio production house at The Point in Long Island City.

VaynerMedia’s production house will occupy 43,000 s/f in the Blanchard Building, one of two buildings that make up The Point, a new commercial and retail community which includes The Paragon building and is owned by Related Fund Management and GreenOak Real Estate.

Both buildings offer modern, open-plan office environments and access to the No. 7 subway and Long Island Railroad. The locations are being reimagined by Studios Architecture. Newmark Grubb Knight Frank, led by vice chairman Brian Waterman, and Stephen Winter of Related Companies are overseeing the leasing of the properties.

“My intuition about Long Island City makes me sure The Point in LIC is going to be an amazing location for our talent,” said VaynerMedia CEO Gary Vaynerchuk. “It’s a great space, and will be easy for my team to get to and from VaynerMedia’s Hudson Yards headquarters.”

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