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Construction & Design

Tulfra begins transformation of former AT&T site

Former AT&T site will be home to 113,000-square-foot self- storage facility

Tulfra Real Estate has begun construction of a self-storage facility at the former AT&T site at 120 West Passaic Street in Rochelle Park, NJ.

The facility will be built on a 1.4-acre portion of the 7.5-acre Village Center of Rochelle Park site.

The project team for the 113,000 development includes Stonefield Engineering & Design, Mancini Duffy and The Lane Group.

The four-story facility will sit on the corner of Plaza Way and Fairfield Drive. It will have 816 units in a variety of sizes, state-of-the-art security, and year-round climate control.

 In 2018, Tulfra Real Estate secured a $10.3 million construction loan from First Bank, Hamilton, N.J., to finance construction.

“Self-storage facilities continue to be an excellent way to bring jobs and tax revenue to properties otherwise sitting empty,” said Sonny Jumani, president and partner, Tulfra, a Rochelle Park– based real estate investment, management and development company.


“Demand for self-storage remains high in the area. The population count is over 225,000 within a 3-mile radius, plus there are a large number of commercial and residential projects in our market. We are excited that construction on this project is finally underway.”

Tulfra Real Estate acquired the property in late 2018. The company has numerous plans for the site, including 160 luxury apartments, retail, and open space with a retention pond.

Although the company previously said that CubeSmart would occupy the self-storage facility, those plans have changed. The company now says it will be occupied by “regional self-storage operator.”

Jumani said that the site’s potential stems from its prime location. Village Center is directly across from Unibail-Rodamco-Westfield Garden State Plaza, one of the largest and most popular shopping centers in the tri-state area which attracts more than 20 million shoppers each year. The site is minutes from major highways, including Routes 17, 4, 208, I-80, and the Garden State Parkway, and is 15 minutes from New York City, with public transportation into Manhattan close by.

“With residential, self-storage, and retail facilities on one site, Village Center will be a place to live, work and play, and will become a destination for many in Bergen County and beyond,” adds Jumani.

Village Center of Rochelle Park is one of several Tulfra redevelopment projects underway, including a 20-acre, 180-unit rental apartment complex in North Haledon, New Jersey and the transformation of the former Roche Diagnostics property in Belleville, New Jersey, into a mixed use development including residential, office, hotel and retail, the infrastructure is complete and tenants Wawa and an Extra Space self-storage facility have taken occupancy.

Tulfra Real Estate is requesting offerings from sellers or brokers of similar sites.

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