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Deals & Dealmakers

The Umbrella Factory in Williamsburg, Brooklyn, Launches Sales

The Umbrella Factory, the luxury condominium building featuring 69 new industrial chic residences, located at 710 Metropolitan Avenue in Williamsburg, Brooklyn, today launched sales. Developed by SL Development with sales led by Williamsburg-based MNS, the Umbrella Factory is offering studios, one-, two-, and three-bedrooms homes. Pricing will range from approximately $595,000 to $3 million.

Once home to the Embee Sunshade Company in 1943, which produced and sold custom umbrellas and sunshades for patios all over country, the Umbrella Factory represents a key part of Williamsburg’s rich manufacturing history. Lead by Rawlings Architects PC, the original brick facade of the Umbrella Factory has been preserved and the interior rebuilt using heavy timber construction. With large quantities of structural wood sourced from Alabama, there are no other heavy timber buildings in New York City at this scale.

“Williamsburg has always been a popular neighborhood, but in the wake of Covid-19, the neighborhood is becoming a less-crowded, mini-Manhattan. With the rise of working from home, people are straying away from living in Manhattan and choosing to live near clean, open spaces – like the Williamsburg waterfront, and some of the best open retail and restaurants in New York City,” said Andrew Barrocas, CEO of MNS. “On top of that, to live in a historic place like the Umbrella Factory is so unique – there’s really nothing like this in New York.”

Homes at the Umbrella Factory embody a stylish industrial design with exposed heavy timber beams and ceilings giving the structure a warm and rustic feel, paired with matte black hardware and other luxury finishes. Kitchens feature top-of-the-line appliances from Bertazzoni and Bosch. Custom kitchen cabinetry has been elegantly paired with Marra Blanca countertops and backsplash. Bathrooms are custom designed with Statuario Grigio Matte Porcelain wall tile, Pantelleria porcelain floors and custom vanities.

“We are very excited to be delivering this dynamic project to the market. The entire development team has been committed to embracing the integrity and history of the Umbrella Factory while modernizing it for today’s sophisticated buyer,” said Page Leidy, Managing Principal of SL Development. “With its original brick facade, the new heavy timber construction, and thoughtful modern design interiors, this beautiful and unique building will represent the spirit of the charismatic neighborhood as a beacon for years to come.” 

Residents will have access to beautiful amenities including a roof deck equipped with a BBQ station, private and communal dining areas, lounge seating with views of the Manhattan skyline and a dog run. Other featured amenities include a dedicated doorman, fitness center, bicycle storage, onsite parking and dog washing station.

Just blocks away from the Williamsburg waterfront, the Umbrella Factory sits on a quiet block in a primarily residential area of the neighborhood. Conveniently located on the same block as the Graham Avenue L train stop, residents can be in Manhattan in less than 10 minutes. Other commuting alternatives include the proximity to the BQE, Ferry, CitiBike docks and the G, J, M and Z lines only minutes away.

For additional details or to contact a sales agent, call (646) 896-3710 or visit

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