Cassidy Turley and The Durst Organization announced that they secured a 15-year, 40,000 s/f lease for renowned piano manufacturer and retailer, Steinway & Son, at 1133 Avenue of the Americas.
Relocating from the company’s headquarters after 90 years at 109 West 57th Street, Steinway enlisted Cassidy Turley executive vice chairman and principal Richard Bernstein, senior managing director Susan Kahaner and senior vice president Jennifer Ogden to find a new space suitable for a ground-floor retail showroom, recording studio and office space for Steinway staff.
The team worked with The Durst Organization’s in-house representatives, Thomas Bow, senior vice president and director of leasing, and Rocco Romeo, senior leasing manager for the company.
Given Steinway’s time pressure to move out of its existing location by the end of 2014, the team secured a temporary location at 1155 Avenue of the Americas, also with The Durst Organization.
This short-term “pop-up store” will allow Steinway to remain open as the new headquarters is being constructed, allowing for continuous service to its customers.
Steinway, well-known for handcrafting the world’s finest pianos, will now have a gallery space that encompasses approximately 18,000 s/for both retail and showroom, and a small concert hall that caters to the world’s most prominent pianists.
The space will be designed by architect Annabelle Selldorf. There will also be a private space that can be used by concert pianists looking to sample Steinway’s collection of instruments.
The company is also leasing 23,000 s/f on the 33rd floor for office space – its New York headquarters for key executives and administrative staff.
Said Bernstein, “Steinway’s new corner location is more centrally located, allowing the company to capture a new audience while still being accessible to its existing customers and Steinway artists.”
Jody Durst, president of The Durst Organization, added, “This modern classic will make a beautiful gallery and home for the world’s finest piano maker.
In addition, we are very excited that Steinway will use our retail location at 1155 Avenue of the Americas as their ‘Pop-Up’ shop until their space at 1133 is ready. Steinway’s presence on 6th Avenue is a fantastic addition to the neighborhood.”
Durst completed at $10 million renovation at the 45-story tower.