Function of Beauty, a New York-based startup that uses a proprietary algorithm to create personalized shampoos and conditioners, has signed a lease at 355 West Broadway in SoHo.
The company, which was founded by MIT graduate Zahir Dossa in December 2015, will occupy the building’s fourth and fifth floor duplex with office space and an exclusive showroom.
Function of Beauty is expected to open their office and showroom in Fall 2017, when clients will be able to come in for appointment-only consultations that result in up to 12 billion different shampoo and conditioner formulations.
“With Function of Beauty, we are able to take an industry that has been stagnant for many years and turn it into something personalized and experiential for our customers,” said Dossa. “Having this showroom allows our customers to get a first-hand look at how their individualized hair care products are formulated in ways that celebrate their unique hair type and beauty goals.”
Daniyel Cohen, an associate at Winick Realty Group represented Function of Beauty in its lease along with Winick president Steven E. Baker. Winick executive vice president Lee Block represented landlord Quality Capital.
Each floor measures 1,100 s/f, including an outdoor patio, and dedicated elevator access to each floor.