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Cosmetics company Winky Lux opens ‘Instagrammableʼ store

Cosmetics brand Winky Lux has opened its first “Instagrammable showroomˮ at 69 Ludlow Street.

Decked in flower-covered walls, neon signs and millennial pink the store is filled with Winky Lux’s products.

Co-founder and CEO Natalie Mackey said, “The new WINKY LUX showroom is a branded experience where shoppers can come in and play with or buy the products in person. We’ve planned a steady stream of meetups, workshops and co-branded events each designed to spark their imagination.

“The idea is to give our customers a place to hang out. We want to meet them. We also want them to meet each other and form new friendships with other beauty lovers.”

Winky Lux offers millennials a luxury makeup experience at affordable prices. All of the products are paraben-free, cruelty free, nontoxic and heavily pigmented, and are sustainably produced in the United States.

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